Consultant to support 2021 World No Tobacco Day communication/social media campaign

Contract

This is a No grade contract. More about No grade contracts.

OBJECTIVES OF THE PROGRAM

World No Tobacco Day is observed around the world every year on 31 May. This yearly celebration informs the public on the dangers of using tobacco, the business practices of tobacco companies, what WHO is doing to fight the tobacco epidemic, and what people around the world can do to claim their right to health and healthy living and to protect future generations.

World No Tobacco Day 2021 – “Commit to Quit” – is a year-long campaign aimed at encouraging 100 million people pledge to quit tobacco. “Commit to Quit” will help create healthier environments that are conducive to quitting tobacco by advocating for strong tobacco cessation policies; increasing access to cessation services; raising awareness of tobacco industry tactics, and empowering tobacco users to make successful quit attempts through “quit & win” initiatives.

DESCRIPTION OF DUTIES

Under the overall supervision of the WHO Tobacco Control Regional Advisor, UHP Cluster lead and Tobacco Control/NCD Focal Point in WHO Country Office Nigeria, the incumbent will perform the following duties:

1. Develop and implement strategic, multi-media marketing plan for promotion of WNTD products rolled out by HQ and RO (e.g. WhatsApp bot, cessation app, Florence digital health worker, etc.) including communication materials on WNTD (e.g. campaign video and other assets);
2. Lead advocacy efforts by bringing together different national stake holders and identifying channels to share WNTD communication materials;
3. Identify and engage with tobacco cessation support/buddy groups on Facebook (request permission to post resources and materials on page, answer technical questions from group members, etc.);
4. Identify and engage local influencers to participate in the influencer campaign;
5. Support adaptation of campaign materials (social tiles, GIFs) to local context, as needed;
6. Support review and approval of communications materials provided by WHO HQ in local language(s); and
7. Support the MOH tobacco control focal point on the implementation of the WNTD campaign.

REQUIRED QUALIFICATIONS

Education

Essential: University degree in Communications or any related field.

Experience

Essential:

At least two years’ experience working in public health, tobacco control, communications or related field.

Desirable

Working experience with WHO/other UN agencies

Working experience in tobacco

Skills

Good interpersonal skills

Proven research and writing skills

Project management skills

WHO Competencies

Teamwork

Respecting and promoting individual and cultural differences

Communication

Producing results

Use of Language Skills

Essential: Expert knowledge of English

Desirable: Knowledge of major Nigerian languages