Consultant (Media and Communication), Education Cannot Wait (ECW), Hosted Fund, New York, USA, 12 months Req

Consultant Teaching & Training Communications & PR Programme & Policy

Contract

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UNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. To save their lives. To defend their rights. To help them fulfill their potential.

Across 190 countries and territories, we work for every child, everywhere, every day, to build a better world for everyone.

And we never give up.

For every child, Education.

Education Cannot Wait (ECW) is the first global fund dedicated to education in emergencies and protracted crises (EiEPC). It was launched in 2016 during the World Humanitarian Summit by international humanitarian and development aid organizations, along with public and private donors, to help reposition education as a priority on the humanitarian agenda, usher in a more collaborative approach among actors on the ground and foster additional funding to ensure that every crisis-affected child and young person is in school and learning.

Based on the recognition that continuous access to quality learning is a priority for children and families affected by conflicts, disasters and forced displacement and that no programme nor organization can do it alone, ECW comes as a ground-breaking initiative bringing together public and private partners eager to work together differently and mobilize the funding required to deploy immediate and sustainable solutions.

ECW's day-to-day work is managed by a lean Secretariat that is hosted and administered by UNICEF.

How can you make a difference?

PURPOSE OF THE CONSULTANCY

The ECW Secretariat is scaling up its operations and concurrently needs to strengthen its overall communication and public advocacy efforts to foster stronger political commitment for the EiEPC sector and support resource mobilization efforts. Multimedia production, digital media and graphic design play an important role in effectively communicating ECW’s messages to key audiences and stakeholders.

ECW seeks a qualified Media and Communication consultant who is available for a certain number of days between 14 August 2023 - 14 August 2024 to fill these needs. The consultant will report to ECW's Chief of Communications and will have the responsibility to support the production of compelling advocacy and communications assets and products through quality and creative design direction and execution, as well as multimedia production in line with ECW's brand, key messages and target audiences. This includes design execution for print and digital products, social media contents , digital campaigns, and photo and video production.

As part of this consultancy, ECW also seeks to increase its brand awareness, and communication and advocacy efforts with Chinese audiences, including through enhanced content production and media outreach in Chinese.

OBJECTIVES AND TASKS:

Under the guidance and supervision of the Chief of Communications, the consultant will assist the ECW Secretariat in:

(1) Multimedia production

• Produce videos for social media, including for TikTok, advocating for the right to education of crisis-affected children on key international days.
• Support video coverage of key ECW events and advocacy platforms, including recording and packaging videos of the ECW Executive Director and Senior Management and supporting the production of UNIFEED packages.
• Produce videos for ECW’s campaigns and human stories, including #222MillionDreams and #PostcardsFromtheEdge
• Upload ECW’s video assets to YouTube and ensure ECW’s video library is up-to-date.
• Support the production of photos and keeping ECW’s visual assets library up-to-date, including the ECW Flickr account.

(2) Graphic design:

• Support with social media assets, including graphics, GIFs, and quote cards.

(3) Social media platform management/operation:

• Keep up-to-date with the TikTok platform strategies and ads system and support the team in enhancing ECW’s account performance on TikTok.
• Support ECW's social media posting schedule, including creating Twitter content and posting across channels (Facebook, LinkedIn, Instagram).

(4) Human stories

• Support content collection and drafting of human stories for ECW’s Exposure page.

(5) Chinese content:

• Translate key ECW content pieces from English to Chinese, including press releases, social media assets, and social media posts.
• Support media relations and media pitches to top-tier Chinese media outlets, such as CGTN, Xinhua News Agency, Phoenix Satellite TV, CCTV, China Daily, etc.
• Support the launch of an ECW Weibo account. Coordinate with Weibo for logistics related to account setup and verification. Organize/translate logistical documents and Chinese content preparation.

(6) Event/mission support:

• Provide support for ECW events and high level missions, including content generation (livestream recordings/screenshots, note-taking, etc.) and social media posting.

EXPECTED RESULTS:

Produce creative & compelling advocacy and communication assets and products:

• Produce, record, and package videos for key ECW events and advocacy platforms to advocate for the right to education of crisis-affected children, leverage ECW’s branding image, improve the quality of social presence, and increase the numbers of engagements.
• Provide support for ECW events and high-level missions, including content generation (livestream recordings/screenshots, note-taking, etc.) and social media posting.
• Create, produce, and translate ECW content pieces from English to Chinese, support media relations and media pitches to top-tier Chinese media outlets, and support the launch of an ECW Weibo account.

DELIVERABLES

DURATION (ESTIMATED# OF DAYS)

DEADLINE

Produce 100 videos for social media, particularly TikTok on international days, key ECW days/events, and for ECW campaigns and human stories.

32 (days)

17 October 2023

Create 40 video coverages of key ECW events and missions, including recording and packaging videos of the Executive Director and Senior Management and supporting the production of UNIFEED packages.

27 (days)

1 Dec 2023

Increase by 15% ECW's TikTok account performance, and manage the organization's social media posting schedule across multiple channels including Twitter, Facebook, LinkedIn, and Instagram.

23 (days)

17 Jan 2024

Establish the photo library production of photos and keeping ECW’s visual assets library up-to-date, including the ECW Flickr account.

17 (days)

16 Feb 2024

Establish a solid connection with at least 3 Chinese media outlets, such as CGTN, Xinhua News Agency, Phoenix Satellite TV, CCTV, China Daily by sending ECW press releases and pitching interviews with ECW Executive Director.

15 (days)

6 Mar 2024

Collect 3-5 pictures and at least 3 quotes – per human story – to develop 20 Human stories

25 (days)

20 April 2024

Launch of the ECW Weibo account, coordinate with Weibo for logistics related to account set up and verification. Organize/translate logistical documents and Chinese content preparation.

18 (days)

31 May 2024

Produce 120 Videos for Social Media for ECW missions

45 (days)

14 Aug 2024

Total number of Days

202

To qualify as an advocate for every child you will have…

ESSENTIAL QUALIFICATION

• A university degree in communications, media or comparable academic qualifications is required.
• A minimum of 2 years of relevant professional experience in multimedia creation and production.
• Fluency in English is required. Knowledge of another official UN language particularly Chinese language is an asset.

ADDITIONAL QUALIFICATION

• Demonstrated experience in creating and producing compelling creative multimedia assets for a wide range of advocacy and communications assets and products for various audiences;
• Demonstrated experience in creating and producing quality multimedia assets for complex reports for the United Nations, multilateral organizations or international NGOs in the education sector, including data visualization, charts, and infographics;
• Good understanding of Education Cannot Wait’s work;
• Attention to details and good editorial judgment;
• Ability to work effectively in a multi-cultural environment;
• Ability to handle multiple tasks, prioritize, and work under tight deadlines.

For every Child, you demonstrate…

UNICEF's values of Care, Respect, Integrity, Trust, Accountability, and Sustainability (CRITAS).

To view our competency framework, please visit here.

UNICEF is here to serve the world’s most disadvantaged children and our global workforce must reflect the diversity of those children. The UNICEF family is committed to include everyone, irrespective of their race/ethnicity, age, disability, gender identity, sexual orientation, religion, nationality, socio-economic background, or any other personal characteristic.

UNICEF offers reasonable accommodation for consultants/individual contractors with disabilities. This may include, for example, accessible software, travel assistance for missions or personal attendants. We encourage you to disclose your disability during your application in case you need reasonable accommodation during the selection process and afterwards in your assignment.

UNICEF has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UNICEF, including sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination. UNICEF also adheres to strict child safeguarding principles. All selected candidates will be expected to adhere to these standards and principles and will therefore undergo rigorous reference and background checks. Background checks will include the verification of academic credential(s) and employment history. Selected candidates may be required to provide additional information to conduct a background check.

Remarks:

Only shortlisted candidates will be contacted and advance to the next stage of the selection process.

Individuals engaged under a consultancy will not be considered “staff members” under the Staff Regulations and Rules of the United Nations and UNICEF’s policies and procedures, and will not be entitled to benefits provided therein (such as leave entitlements and medical insurance coverage). Their conditions of service will be governed by their contract and the General Conditions of Contracts for the Services of Consultants and Individual Contractors. Consultants and individual contractors are responsible for determining their tax liabilities and for the payment of any taxes and/or duties, in accordance with local or other applicable laws.

The selected candidate is solely responsible to ensure that the visa (applicable) and health insurance required to perform the duties of the contract are valid for the entire period of the contract. Selected candidates are subject to confirmation of fully-vaccinated status against SARS-CoV-2 (Covid-19) with a World Health Organization (WHO)-endorsed vaccine, which must be met prior to taking up the assignment. It does not apply to consultants who will work remotely and are not expected to work on or visit UNICEF premises, programme delivery locations or directly interact with communities UNICEF works with, nor to travel to perform functions for UNICEF for the duration of their consultancy contracts.

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Added 8 months ago - Updated 8 months ago - Source: unicef.org