Consultant: Digital Marketing Strategist (home-based), Beijing, China

Contract

This is a Consultancy contract. More about Consultancy contracts.

UNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. To save their lives. To defend their rights. To help them fulfill their potential.

Across 190 countries and territories, we work for every child, everywhere, every day, to build a better world for everyone.

And we never give up.

For every child, communicate

UNICEF China creates and delivers compelling content to audiences of UNICEF supporters in China and beyond. The organization aims to build engaged communities in Chinese across multiple social media and web platforms, shifting narratives, driving positive social behaviour change and supportive policies for children. Digital marketing is an essential and rapidly growing part of this work to strengthen public support, among targeted groups in society, for UNICEF’s mission, programmes and advocacy in China and achieve lasting change for children.

How can you make a difference?

The Communication and Advocacy Section is seeking a Digital Strategist to join the team at a critical moment to support cutting-edge digital communication efforts across UNICEF’s advocacy priority work in line with the principles of the Convention on the Rights of the Child in a way that emphasizes interaction and dialogue.

Under the guidance of the Communication and Advocacy Chief, the Digital Strategist will help to develop a digital marketing strategy. This role will contribute to overall digital strategy development, encompassing 2023 campaigns and voice leadership. It will also contribute to the implementation, and evaluation of innovative digital campaigns, elevating the Social Media Team’s work with creative ambition and technical expertise. It’s a unique opportunity to work closely with editorial and advocacy colleagues who are highly skilled, passionate about their work and determined to get results.

For more details, please visit the specific TOR_Digital Marketing Strategy Consultant_2023 for advertising.docx.

To qualify as an advocate for every child you will have…

• Minimum Academic Qualifications required and disciplines:

A Bachelor’s degree or higher qualification in marketing, communications, or a related field.

• Knowledge/Experience/Expertise/Skills required:
• At least four years of experience planning and implementing paid advertising campaigns on social media.
• Ability to write and speak English and Chinese fluently.
• Strong technical knowledge of advertising platforms.
• Proven success managing social ads to achieve advocacy, brand and fundraising goals.
• Clear analytical thinking and strategic vision.
• Strong creative drive to create new ideas, find opportunities and solve big challenges.
• Ability to write sharp, engaging, and persuasive ad copy.
• Experience managing a diverse range of relationships across a large organization.
• Methodical approach to project management.
• Deep technical knowledge of marketing and social media metrics, reporting and analysis.
• Strong understanding of human rights, international development, or humanitarian response.
• Experience working in the UN or international NGOs is highly valued but not required.

Financial Proposal: We ask for the total sum for the 8 month project with recommended three payment tranche for each deliverables.

For every Child, you demonstrate…

UNICEF's values of Care, Respect, Integrity, Trust, Accountability, and Sustainability (CRITAS).

To view our competency framework, please visit here.

UNICEF is here to serve the world’s most disadvantaged children and our global workforce must reflect the diversity of those children. The UNICEF family is committed to include everyone, irrespective of their race/ethnicity, age, disability, gender identity, sexual orientation, religion, nationality, socio-economic background, or any other personal characteristic.

UNICEF offers reasonable accommodation for consultants/individual contractors with disabilities. This may include, for example, accessible software, travel assistance for missions or personal attendants. We encourage you to disclose your disability during your application in case you need reasonable accommodation during the selection process and afterwards in your assignment.

UNICEF has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UNICEF, including sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination. UNICEF also adheres to strict child safeguarding principles. All selected candidates will be expected to adhere to these standards and principles and will therefore undergo rigorous reference and background checks. Background checks will include the verification of academic credential(s) and employment history. Selected candidates may be required to provide additional information to conduct a background check.

Remarks:

Only shortlisted candidates will be contacted and advance to the next stage of the selection process.

Individuals engaged under a consultancy or individual contract will not be considered “staff members” under the Staff Regulations and Rules of the United Nations and UNICEF’s policies and procedures, and will not be entitled to benefits provided therein (such as leave entitlements and medical insurance coverage). Their conditions of service will be governed by their contract and the General Conditions of Contracts for the Services of Consultants and Individual Contractors. Consultants and individual contractors are responsible for determining their tax liabilities and for the payment of any taxes and/or duties, in accordance with local or other applicable laws.

The selected candidate is solely responsible to ensure that the visa (applicable) and health insurance required to perform the duties of the contract are valid for the entire period of the contract. Selected candidates are subject to confirmation of fully-vaccinated status against SARS-CoV-2 (Covid-19) with a World Health Organization (WHO)-endorsed vaccine, which must be met prior to taking up the assignment. It does not apply to consultants who will work remotely and are not expected to work on or visit UNICEF premises, programme delivery locations or directly interact with communities UNICEF works with, nor to travel to perform functions for UNICEF for the duration of their consultancy contracts.