Consultancy- Remote-based, Full Time - Content Producer, UNICEF Regional Office For South Asia

Contract

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UNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. To save their lives. To defend their rights. To help them fulfill their potential.

Across 190 countries and territories, we work for every child, everywhere, every day, to build a better world for everyone.

And we never give up.

For every child, A Future

How can you make a difference?

Since 2020, the COVID-19 pandemic has exacerbated the situation for millions of children in the South Asia region, causing them to miss out on lifesaving vaccines and healthcare, leading to repeated school closures, exacerbating mental health issues, and deepening the malnutrition crisis in the region. The bleak economic outlook for the region risks further aggravating inequities and depriving the most vulnerable children of their fundamental rights. In parallel, a pandemic-related rise in misinformation has threatened access to accurate, trustworthy information on child and maternal health, mental health, nutrition, and wellbeing.

As the leading organization promoting the rights and well-being of every child, UNICEF has regularly been sharing expert advice on vaccination, child and maternal health and nutrition, mental health, play, and learning with parents, caregivers, and young people in South Asia through its website and social media platforms, including its newly established parenting portal and youth corner. Building on the success of the past two years, UNICEF seeks an experienced content producer to further build reach and engagement with parenting, caregiving, and youth audiences in South Asia.

Purpose:

To support the UNICEF Office for South Asia (ROSA) Communication & Advocacy Section with the overall planning, designing, and production of content on immunization, child health, infant and young child feeding, maternal health, early child development (ECD) and mental health, primarily for parenting and caregiving audiences, as well as youth audiences.

Reporting to the Regional Communication Specialist and under the overall guidance of the Regional Chief of Communication, the contractor will plan, draft and produce innovative communications assets such as web articles, explainers, and expert videos for ROSA to build reach and engagement with parenting and caregiving audiences as well as with youth audiences.

The contractor will also support the formulation and development of child health-related advocacy plans and regional messaging in order to further the advocacy agenda in favor of zero-dose children suffering from multiple deprivations in South Asia.

Key Assignments/Tasks:

• Develop a monthly editorial calendar with engaging and educational content (articles, blogs, stories, copywriting) for parenting and youth audiences for the parenting portal, youth corner, and digital channels managed by RO as relevant.
• Produce timely and audience-tailored content for parenting and caregiving audiences on immunization, infant and young child feeding, early childhood development, child and maternal physical and mental health
• Leverage social listening insights, analysis of the performance of previous content, and monitoring of social media to identify new opportunities to respond to needs, concerns, and questions from online communities
• Support the plotting and development of parenting and caregiving user journeys, with strengthened linkages across UNICEF South Asia’s multiple digital platforms (including U-Report), with the objective of maximizing retention, loyalty, and engagement
• Where relevant, adapt and localize new content and articles for parenting audiences produced by NYHQ, to be shared with Country Offices in the region.
• Work directly with young people in South Asia to produce new and engaging multimedia materials for youth-friendly platforms (including but not limited to Instagram and TikTok), with the goal of enabling youth to fully participate in advancing the child rights agenda in the region, building affinity and trust with young people, and strengthening UNICEF’s position as the go-to organization for children and youth
• Support the rollout of the child health and immunization advocacy agenda in South Asia, including through developing advocacy messaging on zero-dose children, multiple deprivations, and the broader PHC agenda

Working Condition: Work remotely

Duration: 11.5 months

To qualify as an advocate for every child you will have…

Education:

At least a Bachelor’s Degree in Digital Media and/or Communication or related fields integrating social media platforms, APIs (CMS, Facebook, Twitter, Google, Tik Tok, YouTube, Linkedin etc.

Work Experience:

• Five years of practical professional work experience in developing engaging and educational content for web and social media platforms for UN agencies, NGOs, or the development sector
• Demonstrated technical communication and multimedia skills (copywriting, editing, storyboarding, video production, photography).
• Demonstrated experience in the strategic use of social listening insights and social media monitoring tools for content planning and development and performance analysis
• Experience in working with UNICEF, UN agencies, NGOs, or the development sector.
• Demonstrated experience working with young people to ideate and create compelling content, including Reels and TikTok

Language Proficiency:

Excellent command over written and verbal English language is a must

For every Child, you demonstrate…

UNICEF's values of Care, Respect, Integrity, Trust, Accountability, and Sustainability (CRITAS).

Competencies:

• Displays in-depth knowledge and understanding of web and social media platforms, their respective reach and how each platform can best be leveraged for different audiences.
• Highly proficient in content strategy, development and editing.
• Ability to write flawless, compelling and audience-tailored copy in English, especially for web and social media platforms.
• Demonstrated ability to effectively communicate information and ideas in both written and verbal format.
• Experience in handling and countering misinformation, particularly on public health and vaccination, is an asset
• Existing experience in or knowledge of South Asia, including the South Asia digital landscape, is an asset
• Knowledge of child health issues and/or the global public health agenda, is an asset
• High ethical standards and an understanding of sensitivities relating to children is highly desirable.

• Both a team player and an individual contributor.

  To view our competency framework, please visit here.

UNICEF is here to serve the world’s most disadvantaged children and our global workforce must reflect the diversity of those children. The UNICEF family is committed to include everyone, irrespective of their race/ethnicity, age, disability, gender identity, sexual orientation, religion, nationality, socio-economic background, or any other personal characteristic.

UNICEF offers reasonable accommodation for consultants/individual contractors with disabilities. This may include, for example, accessible software, travel assistance for missions or personal attendants. We encourage you to disclose your disability during your application in case you need reasonable accommodation during the selection process and afterwards in your assignment.

UNICEF has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UNICEF, including sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination. UNICEF also adheres to strict child safeguarding principles. All selected candidates will be expected to adhere to these standards and principles and will therefore undergo rigorous reference and background checks. Background checks will include the verification of academic credential(s) and employment history. Selected candidates may be required to provide additional information to conduct a background check.

Remarks:

Only shortlisted candidates will be contacted and advance to the next stage of the selection process.

Individuals engaged under a consultancy or individual contract will not be considered “staff members” under the Staff Regulations and Rules of the United Nations and UNICEF’s policies and procedures, and will not be entitled to benefits provided therein (such as leave entitlements and medical insurance coverage). Their conditions of service will be governed by their contract and the General Conditions of Contracts for the Services of Consultants and Individual Contractors. Consultants and individual contractors are responsible for determining their tax liabilities and for the payment of any taxes and/or duties, in accordance with local or other applicable laws.

The selected candidate is solely responsible to ensure that the visa (applicable) and health insurance required to perform the duties of the contract are valid for the entire period of the contract. Selected candidates are subject to confirmation of fully-vaccinated status against SARS-CoV-2 (Covid-19) with a World Health Organization (WHO)-endorsed vaccine, which must be met prior to taking up the assignment. It does not apply to consultants who will work remotely and are not expected to work on or visit UNICEF premises, programme delivery locations or directly interact with communities UNICEF works with, nor to travel to perform functions for UNICEF for the duration of their consultancy contracts.

Consultants and Individual contractors are responsible for paying any taxes derived from the earnings received from UNICEF.

Application to include an all-inclusive financial proposal that will detail daily/monthly rate (in USD) to undertake the terms of reference.

Payment of professional fees will be based on submission of agreed satisfactory deliverables. UNICEF reserves the right to withhold payment in case the deliverables submitted are not up to the required standard or in case of delays in submitting the deliverables on the part of the consultant.