Consultancy - Public Health Alcohol Policies (Digital Marketing)

Support development of alcohol policy strategies and tools.

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Application deadline 3 years ago: Friday 28 Apr 2023 at 21:59 UTC

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Overview

Support development of alcohol policy strategies and tools.

You have:

  • Master’s degree in health sciences, public health, marketing, sociology or relevant social sciences.
  • At least 5 years of experience of working in digital marketing contexts, with a particular focus on alcohol.
  • Experience of conducting research, policy reviews and of developing high-quality technical documents.
  • Experience in communicating with different stakeholders including government, academics, public health bodies and civil society groups.
  • High level of knowledge of how the digital ecosystem operates, as well as of marketing strategies employed in online contexts.
  • Expert knowledge of English.
  • Working knowledge of French or German.

PURPOSE OF CONSULTANCY

To support delivery of the key components of the WHO/European Union Evidence into Action Alcohol project (EVID-ACTION), the WHO Regional Office for Europe is seeking a consultant with a background in public health, experience in alcohol policy and competence in producing and revising technical and scientific papers and reports. In particular, the consultant will support the development of a strategy, tools and training to strengthen the implementation of policies to reduce risks of harm due to alcohol marketing in digital spaces within and across Member States.

BACKGROUND

With the EVID-ACTION project, the WHO Regional Office for Europe in close cooperation with the European Commission will support countries in scope to implement best practices and capacity-building activities, to disseminate knowledge so as to reduce alcohol consumption and harms, in line with the targets of the UN Sustainable Development Goals. WHO will regularly inform and discuss progress with the Commission and may be invited to engage in the SGPP Cancer sub-group when relevant issues are discussed. Activities of EVID-ACTION include:

a) Capacity building: strengthening the expertise and sharing of experience of countries in scope, civil society and academics through the development of an action-based policy network, utilising WHO’s focal point network on alcohol, including convening annual meetings and developing a training programme and technical tools, based on assessment of the needs of the countries in scope. The training courses and technical tools will support alcohol policy implementation of brief interventions.

b) Working with Member States, NGOs, civil society and other stakeholders, including people with lived experience, and academics to increase health literacy and public knowledge of the links between alcohol consumption and cancer and to build advocacy for policy actions to reduce cancers attributable to alcohol.

c) Supporting Member States/countries in scope to implement evidence-based brief interventions building on previous achievements. Use of the synergies of two other WHO flagship initiatives, such as the Pan-European Mental Health Coalition and Empowerment through Digital Health, to facilitate implementation of evidence-based screening and brief interventions in primary healthcare, the workplace and social services.

DELIVERABLES

  • Deliverable 1: To co-produce with young people, in collaboration with the EVID-ACTION project, guidance on how to anticipate and respond to risks associated with new and emerging digital marketing methods, the use of product placement and influencers.
  • Deliverable 2: To make this available online, as well as being disseminated through a seminar for national counterparts from across the Region, responsible for alcohol policy.
  • Deliverable 3: To support the piloting of the CLICK tool in alcohol contexts in three countries and produce a final report with recommendations.

QUALIFICATIONS

Qualifications

Essential: Master’s degree in health sciences, public health, marketing, sociology or relevant social sciences. Desirable: Research experience related to digital marketing and NCD risk factors.

Experience

Essential: At least 5 years of experience of working in digital marketing contexts, with a particular focus on alcohol. Experience of conducting research, policy reviews and of developing high-quality technical documents. Experience in communicating with different stakeholders including government, academics, public health bodies and civil society groups. Project management experience.

Desirable: Specialist knowledge of digital marketing as it pertains to the context of alcohol. Experience of working with young people in relation to health issues. Experience of working in international cooperation and bilateral international agencies.

Skills/Knowledge

High level of knowledge of how the digital ecosystem operates, as well as of marketing strategies employed in online contexts. Knowledge of health systems. Excellent writing and editing skills. Excellent organizational and analytical skills, including databases Excellent interpersonal, communication and negotiation skills. Ability to work under pressure in a multicultural team.

Languages

Essential: Expert knowledge of English Desirable: Working knowledge of French or German

LOCATION

Home-based (offsite)

TRAVEL

There may be a requirement for each post to travel as required in line with the requirements of the EVID-ACTION project.

REMUNERATION

a. Remuneration: Band B (USD 350 - 499). b. Expected duration of contract: 11 months. Tentative commencement date end of April or early May 2023.

ADDITIONAL INFORMATION

  • This vacancy notice may be used to identify candidates for other similar consultancies at the same level.
  • Only candidates under serious consideration will be contacted.
  • A written test may be used as a form of screening.
  • If your candidature is retained for interview, you will be required to provide, in advance, a scanned copy of the degree(s)/diploma(s)/certificate(s) required for this position. WHO only considers higher educational qualifications obtained from an institution accredited/recognized in the World Higher Education Database (WHED), a list updated by the International Association of Universities (IAU)/United Nations Educational, Scientific and Cultural Organization (UNESCO). The list can be accessed through the link: http://www.whed.net/. Some professional certificates may not appear in the WHED and will require individual review.
  • For information on WHO's operations please visit: http://www.who.int.
  • WHO is committed to workforce diversity.
  • WHO has a smoke-free environment and does not recruit smokers or users of any form of tobacco.
  • Applications from women and from nationals of non and underrepresented Member States are particularly encouraged.
  • WHO prides itself on a workforce that adheres to the highest ethical and professional standards and that is committed to put the WHO Values Charter into practice.
  • WHO has zero tolerance towards sexual exploitation and abuse (SEA), sexual harassment and other types of abusive conduct (i.e., discrimination, abuse of authority and harassment). All members of the WHO workforce have a role to play in promoting a safe and respectful workplace and should report to WHO any actual or suspected cases of SEA, sexual harassment and other types of abusive conduct. To ensure that individuals with a substantiated history of SEA, sexual harassment or other types of abusive conduct are not hired by the Organization, WHO will conduct a background verification of final candidates.
  • Consultants shall perform the work as independent contractors in a personal capacity, and not as a representative of any entity or authority. The execution of the work under a consultant contract does not create an employer/employee relationship between WHO and the Consultant.
  • WHO shall have no responsibility whatsoever for any taxes, duties, social security contributions or other contributions payable by the Consultant. The Consultant shall be solely responsible for withholding and paying any taxes, duties, social security contributions and any other contributions which are applicable to the Consultant in in each location/jurisdiction in which the work hereunder is performed, and the Consultant shall not be entitled to any reimbursement thereof by WHO.

Potential interview questions

Can you describe a time you had to work with stakeholders from different sectors? This assesses your experience in stakeholder communication and collaboration. Provide a brief overview of the context and highlight your role in facilitating communication.
What experience do you have with digital marketing strategies? This evaluates your knowledge of digital marketing relevant to the roles. Pro members can see the explanation.
How do you handle research that may produce conflicting information? Pro members can see the explanation. Pro members can see the explanation.
What steps would you take to engage young people in public health discussions? Pro members can see the explanation. Pro members can see the explanation.
Can you provide an example of a high-quality technical document you've produced? Pro members can see the explanation. Pro members can see the explanation.
Added 3 years ago - Updated 1 year ago - Source: who.int