Consultancy for Social Policy Outreach and Communication - Nationals only (11.5 months)
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Contract
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UNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. To save their lives. To defend their rights. To help them fulfill their potential.
Across 190 countries and territories, we work for every child, everywhere, every day, to build a better world for everyone.
And we never give up.
For every child, Care.
How can you make a difference?
Objective:
To achieve the above, this assignment will focus on providing support to UNICEF Egypt SPME Section and the Egyptian government in developing impactful communication content to promote and advocate for issues relevant to children with a specific focus on:
- Knowledge Products developed by the SPME in collaborations with other UNICEF sections and external partners such as the Abdul Latif Jameel Poverty Action Lab (JPAL), the American University in Cairo (AUC), Cairo University’s Faculty of Economics and Political Science (FEPS), CAPMAS, UNHCR, NCCM, MoPED, MoSS;
- Events such as seminars, conferences, lectures;
- The Citizen Budget and Participatory budgeting activities jointly carried out by UNICEF and MoF to increase or maximize expenditure on children or increase participation in the budget process for children;
- Promotion and dissemination of SPME products to maximize the outreach opportunity with targeted categories.
Methodology:
The incumbent will be asked to support the SPME section by gaining in depth knowledge on Social Policy for children in Egypt, with reference to Social Protection and Cash in Emergency, Data for children and Public Finance for Children. The knowledge gained should be used to support the section in communicating results against these areas and may be carried out through supporting the development of, indicatively but not exhaustively:
- Social media strategies;
- Knowledge Products dissemination strategies;
Event communication strategies.
ACTIVITIES, DELIVERABLES AND TIMELINES, PLUS BUDGET PER DELIVERABLE:
Under the direct supervision of the Chief of the SPME, and in close collaboration with the External Communication section, the incumbent will undertake the following tasks to support the Office in raising the profile of its activities and results in the country. The incumbent will timely and accurately submit all corporate content to External Communication for approval and clearance. The consultant will work closely with all units in the SPME section and may be supervised for specific tasks by the staff leading a specific initiative.
Detailed deliverables and days allocated to each deliverable have been included in the next section
Specific Tasks include:
- Collaborate with the SPME and External Communication sections to expand the use and promotion of UNICEF Egypt Social Policy products in relevant social media campaigns and on institutional and personal social media channels with particular reference to Twitter and Linkedin.
- Support with proposing, developing, and proofreading the digital content on all social media platforms (institutional and personal);
- Develop/support the implementation and analysis of dissemination plans for each knowledge product;
- Develop Q&As to support the moderation of social media channels, flagging risk and proposing opportunities to deepen engagement;
- Support the upload of social policy products as needed to the internal content sharing platform;
- Any additional tasks as discussed and agreed upon with the supervisor.
- Support the production and dissemination of Knowledge products and relative advertisement in Social Media and Website. This may include indicatively but not exhaustively the following tasks:
Develop, in close collaboration with the SPME and External Communication Sections tailored content, designs, and dissemination plans for Knowledge products and relative advertisement in Social Media and Website;
- Writing attractive and relatable content to translate knowledge products for a wider audience. Writing of synthetic summaries and highlights linked to them;
- Drafting content for corporate social media accounts. Proofreading and translating content for social media and overall communication messages for SPME individual accounts;
- Support the design of knowledge products like visual charts and infographics;
- Liaising with partners and supporting External Communication Section to provide documentation and coverage of events is provided.
- Support External communication in the choice of the document to be uploaded in the webpages of the SPME section;
- Support the coverage of events and high-level meetings linked to partnerships of UNICEF Egypt Social Policy section with government and Academia or linked to the production of UNICEF Egypt authored documents. This may include indicatively but not exhaustively the following tasks:
- Based on an agreed posting plan, ensure Social Media coverage of events on individual accounts and knowledge products as deemed relevant; Support the visibility on corporate accounts;
- Support the timely and accurate production and dissemination of materials related to events (banners, leaflet, invitations etc) and products both in English and Arabic;
- Liaise with partners and contractors as deemed necessary;
- Support the SPME section in various activities, including: high-level meetings and others to advertise and market our products and events;
Any additional tasks as discussed and agreed upon with the supervisor.
DELIVERABLES
ESTIMATED DURATION TO COMPLETE
PAYMENT
- Prepare dissemination plans and concept notes of an estimated 30 knowledge products and events, including:
NCCM Policy for actions;
UNICEF snapshots;
Child Poverty Report;
Jpal seminars and background Note;
IDSC Research papers;
MoF Transparency Briefs;
The national MPI and CMPI related event and training
Youth Participation into the budget process and activation
BEXF facility, workshops and final conference
SDG mapping methodology training
Other Ad-hoc publications and events
30 days
Monthly payments based on monthly deliverables and reports validated by UNICEF.
Develop up to 30 engagement products, based on the dissemination plans – English/Arabic- for LinkedIn, Twitter (both official and personal), UNICEF Egypt official site), as follow (for each the estimated 30 knowledge products and events)
Draft LinkedIn articles (it is expected that not every social media engagement will require a LinkedIn post)
- Draft 2/3 Twitter posts
- Draft website posts (it is expected that not every social media engagement will require a website post)
- Draft 1 press release (if required)
- Draft 1 speech/statement for the senior management (if required)
80 days
- Liaise the publication on official and personal social media (including UNICEF website beyond Egypt and other partners -MoSS, Jpal, UoC, etc) of the knowledge products developed and events organized
40 days
- Update and Maintain a mailing list through MailChimp or new organizational tools
5 days
- Coordinate and support the graphic design of an estimated 15-25 knowledge products
15 days
- Coordinate the documentation/organization of an estimated 10-15 events (photos/videos/design of material)
20 days
- Prepare dissemination plans and concept notes of an estimated 30 knowledge products and events, including:
NCCM Policy for actions;
UNICEF snapshots;
Child Poverty Report;
Jpal seminars and background Note;
IDSC Research papers;
MoF Transparency Briefs;
The national MPI and CMPI related event and training
Youth Participation into the budget process and activation
BEXF facility, workshops and final conference
SDG mapping methodology training
Other Ad-hoc publications and events
30 days
To qualify as an advocate for every child you will have…
- BA in Social Sciences, communications, journalism or any other relevant field.
- At least 3 years of relevant professional experience in communication and content creation, with a specific edge on digital media is required;
- Experience in transforming complex concepts in simple text is required ;
- Experience with international organizations and social policy-related issues is an asset;
- Experience in research in development is an asset;
- Previous experience in the UN or other international aid or NGOs is an asset;
- Facebook Blueprint, Twitter Flight school, Google analytics recent (< 2 years) certificates are desirable.
- Good understanding of child related issues, current events and development issues is an asset.
- Fluency in Arabic and English is required.
For every Child, you demonstrate…
UNICEF's values of Care, Respect, Integrity, Trust, and Accountability (CRITA).
To view our competency framework, please visit here.
UNICEF is committed to diversity and inclusion within its workforce, and encourages all candidates, irrespective of gender, nationality, religious and ethnic backgrounds, including persons living with disabilities, to apply to become a part of the organization.
UNICEF has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UNICEF, including sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination. UNICEF also adheres to strict child safeguarding principles. All selected candidates will be expected to adhere to these standards and principles and will therefore undergo rigorous reference and background checks. Background checks will include the verification of academic credential(s) and employment history. Selected candidates may be required to provide additional information to conduct a background check.
UNICEF is committed to promoting the protection and safeguarding of all children.
Remarks:
Only shortlisted candidates will be contacted and advance to the next stage of the selection process.
Individuals engaged under a consultancy or individual contract will not be considered “staff members” under the Staff Regulations and Rules of the United Nations and UNICEF’s policies and procedures, and will not be entitled to benefits provided therein (such as leave entitlements and medical insurance coverage). Their conditions of service will be governed by their contract and the General Conditions of Contracts for the Services of Consultants and Individual Contractors. Consultants and individual contractors are responsible for determining their tax liabilities and for the payment of any taxes and/or duties, in accordance with local or other applicable laws.
Added 2 years ago
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Updated 2 years ago
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Source:
unicef.org
