Consultancy: Digital Strategies Consultant - Req

Contract

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UNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. To save their lives. To defend their rights. To help them fulfill their potential.

Across 190 countries and territories, we work for every child, everywhere, every day, to build a better world for everyone.

And we never give up.

For every child, hope.

Vacancy Announcement: Consultant

Consultancy Title: Digital Strategies Consultant

Section/Division/Duty Station: Education Team / United Nations Girls Education Initiative (UNGEI) - Programme Group, New York - HQ

Duration: 1 July, 2023 to 28 February 2024 - REMOTE

About UNICEF

If you are a committed, creative professional and are passionate about making a lasting difference for children, the world's leading children's rights organization would like to hear from you. For 70 years, UNICEF has been working on the ground in 190 countries and territories to promote children's survival, protection and development. UNICEF supports child health and nutrition, good water and sanitation, quality basic education for all boys and girls, and the protection of children from violence, exploitation, and AIDS. UNICEF is funded entirely by the voluntary contributions of individuals, businesses, foundations and governments.

BACKGROUND

Purpose of Activity/Assignment:

The United Nations Girls Education Initiative (UNGEI) is a global partnership for gender equality in and through education. Our mandate is to catalyse and galvanize action locally, nationally, regionally and global for girls’ education and gender equality in education. The UNGEI Secretariat is governed by UNICEF policies of employment. We strive to uphold feminist and anti-racist principles in how we work and offer flexible work arrangements.

UNGEI is the only UN entity dedicated to girls’ education and gender equality in and through education. Through its 23-year history UNGEI has been a strong global, regional, and local advocate for this mandate, leading with partners or influencing global commitments and dialogue (e.g., joint UN messaging on girls’ education through COVID-19, inclusion of gender equality in the 2022 Transforming Education Summit). The Digital Strategies Lead will therefore be key to UNGEI’s value proposition and impact.

Scope of Work:

The Digital Strategies Consultant will support UNGEI with digital communications for three campaigns, four media strategies, three global events and content for UNGEI’s website. The campaigns and media strategies are for three UNGEI programs and three UNGEI events:

Three UNGEI programs:

• Ending School-Related Gender-Based Violence
• Ending Gender Stereotypes in Classrooms
• Feminist School

Three UNGEI events:

• Global Feminist Network for Gender Transformative Education (Femnet)
• Women Deliver 2023
• UNGEI Partnership in-person meeting

In 2024, it’s planned to deliver:

• A digital strategy for UNGEI 2024
• Digital assets for UNGEI’s Annual report.

Terms of Reference / Deliverables

Deliverables/ Outputs / Delivery Deadline

- Global Feminist Network for Gender Transformative Education (Femnet)

• 1 digital media plan with actionable and achievable KPIs in line with communications strategy for Femnet 2023. Plan to include content calendar, audience targeting and innovative platform strategies
• 1 set of digital assets for promotion of Femnet to invitees, speakers, facilitators and partners
• 10 innovative and engaging digital event assets in line with overarching communications strategy. Content may include video, projections, music or other multimedia
• 30 interactive digital communication assets in during and following the event – for example Takeovers, Lives or Polls to boost audience interaction and engagement
• Active management of digital channels and communities before and during the live event, to include sending emails, posting assets and sharing content
• Travel to Istanbul for the event
• Final report on Femnet digital campaign
• Design of overall evaluation report for Femnet

UNGEI Programs

Ending School-Related Gender-Based Violence

Ending Gender Stereotypes in Classrooms

Feminist School

• 3 digital strategies to boost audience engagement on these campaigns, taking into account existing program objectives, channels (including email, social media & website), target audiences and campaign objectives.
• Development and delivery of up to 60 social media posts in line with agreed strategy for each campaign
• Six regular reports on digital performance, audience growth, engagement and reach, along with recommendations for optimization.
• Written review and responsive optimization of digital strategy in line with campaign performance
• Two costed proposals developed for new digital platforms for UNGEI
• Year-end report on digital campaigns

Women Deliver 2023

• 1 interactive digital campaign to support UNGEI’s attendance at Women Deliver. Campaign should position UNGEI as a core part of the conversation on Gender Equality at the conference
• 1 report outlining campaign performance in line with agreed KPIs, with recommendations for future optimization

UNGEI Website

• Written report detailing UNGEI website performance, recommendations for website optimization based on website performance and analytics, and in line with the new strategic direction
• Optimization of website in line with recommendations and budget as agreed with UNGEI
• Six regular reports on website performance against agreed KPIs, and recommendations for further optimization

• Year-end report on website performance

  UNGEI 2024 Digital Strategy

• A digital strategy to boost audience engagement on UNGEI campaigns, taking into account existing program objectives, channels (including email, social media & website), target audiences and campaign objectives.

• Up to 20 social media posts in line with agreed strategy

• Two reports on digital performance, audience growth, engagement and reach, along with recommendations for optimization.

  UNGEI Annual Report

• A fully designed annual report developed for both offline and online usage.

• A suite of year-end “round-up” content for digital channels, such as short-form videos, graphics, infographics to show impact
• 1 web page and up to 3 posts on UNGEI Knowledge Hub website
• 1 digital strategy to maximize impact of report through amplification and dissemination on UNGEI channels

International Travel: One (1) international mission - Istanbul, Turkey/ Five (5) days

Qualifications

1) Education

• Bachelor’s degree in digital media and/or communications or relevant qualifications

Public and/or private sector partnerships, education, communications, marketing, public relations, business administration and management, technology, or social sciences. Knowledge and experience in gender and/or education is a plus.

• Fluency in English mandatory. French desirable.

2) Work experience

• At least 5 years of experience in working with international organizations, NGO’s or in development areas

• At least 5 years of experience working in digital communications / social media management, including with digital design and content creation

• At least 3 years of experience in supporting the planning and organization of campaigns, virtual events, workshops and meetings

• An understanding of issues related to gender equality in education and girls’ education

3) Competencies

• Highly skilled content creator, confident in developing digital graphic assets across programs including illustrator, photoshop and other common design platforms
• Strong copy writer and editor, in particular for digital channels
• Skilled and experienced in managing, developing and posting digital content across channels using social management platforms
• Experienced and skilled in email and website management and updates
• Strategic thinker, confident in developing digital strategies that lean into existing trends and in line with best practice
• Video editing and/or motion skills highly desirable

Requirements:

• Completed profile in UNICEF's e-Recruitment system and provide Personal History Form (P11) Upload copy of academic credentials
• Financial proposal that will include:
• Cost per deliverable or lumpsum for the whole deliverables as indicated in the terms of reference
  • travel costs and daily subsistence allowance, if internationally recruited or travel is required as per TOR.
  • Any other estimated costs: visa, health insurance, and living costs as applicable.
  • Indicate your availability
• Any emergent / unforeseen duty travel and related expenses will be covered by UNICEF.
• At the time the contract is awarded, the selected candidate must have in place current health insurance coverage.
• Payment of professional fees will be based on submission of agreed satisfactory deliverables. UNICEF reserves the right to withhold payment in case the deliverables submitted are not up to the required standard or in case of delays in submitting the deliverables on the part of the consultant.

U.S. Visa information:

With the exception of the US Citizens, G4 Visa and Green Card holders, should the selected candidate and his/her household members reside in the United States under a different visa, the consultant and his/her household members are required to change their visa status to G4, and the consultant’s household members (spouse) will require an Employment Authorization Card (EAD) to be able to work, even if he/she was authorized to work under the visa held prior to switching to G4.

Only shortlisted candidates will be contacted and advance to the next stage of the selection process

For every Child, you demonstrate…

UNICEF's values of Care, Respect, Integrity, Trust, Accountability, and Sustainability (CRITAS).

To view our competency framework, please visit here.

UNICEF is here to serve the world’s most disadvantaged children and our global workforce must reflect the diversity of those children. The UNICEF family is committed to include everyone, irrespective of their race/ethnicity, age, disability, gender identity, sexual orientation, religion, nationality, socio-economic background, or any other personal characteristic.

UNICEF offers reasonable accommodation for consultants/individual contractors with disabilities. This may include, for example, accessible software, travel assistance for missions or personal attendants. We encourage you to disclose your disability during your application in case you need reasonable accommodation during the selection process and afterwards in your assignment.

UNICEF has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UNICEF, including sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination. UNICEF also adheres to strict child safeguarding principles. All selected candidates will be expected to adhere to these standards and principles and will therefore undergo rigorous reference and background checks. Background checks will include the verification of academic credential(s) and employment history. Selected candidates may be required to provide additional information to conduct a background check.

Individuals engaged under a consultancy or individual contract will not be considered “staff members” under the Staff Regulations and Rules of the United Nations and UNICEF’s policies and procedures and will not be entitled to benefits provided therein (such as leave entitlements and medical insurance coverage). Their conditions of service will be governed by their contract and the General Conditions of Contracts for the Services of Consultants and Individual Contractors. Consultants and individual contractors are responsible for determining their tax liabilities and for the payment of any taxes and/or duties, in accordance with local or other applicable laws.

The selected candidate is solely responsible to ensure that the visa (applicable) and health insurance required to perform the duties of the contract are valid for the entire period of the contract. Selected candidates are subject to confirmation of fully-vaccinated status against SARS-CoV-2 (Covid-19) with a World Health Organization (WHO)-endorsed vaccine, which must be met prior to taking up the assignment. It does not apply to consultants who will work remotely and are not expected to work on or visit UNICEF premises, programme delivery locations or directly interact with communities UNICEF works with, nor to travel to perform functions for UNICEF for the duration of their consultancy contracts.