Consultancy (45 days, Remote): Structure Review for Marketing, Communications and Supporter Engagement, Division of Private Fundraising and Partnerships (PFP)

Contract

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UNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. To save their lives. To defend their rights. To help them fulfill their potential.

Across 190 countries and territories, we work for every child, everywhere, every day, to build a better world for everyone.

And we never give up.

For every child, hope

In the second half of 2020 UNICEF conducted a wide review of how to accelerate results for children. As part of this review, a number of transformational and enabling strategies were identified. One of these strategies recommends to significantly step up the use of audience specific integrated marketing and communication in order to drive improved supporter and partner engagement (“supporter engagement”) and, through offering them stronger engagement journeys, grow income and influence.

This shift is in line with the move to more deliberate ‘purpose marketing’ happening across the non for profit sector. “Focusing marketing to the domains of raising awareness and raising funds might have been enough to get buy in the past, but it’s not enough today. If (…) wants to advance its mission and drive meaningful, measurable change, marketing simply must be integrated into everything you do.”

While UNICEF has skilled teams and staff working on marketing and supporter engagement, there is a need to increase synergies, better teaming-up, clarifying accountabilities and streamlining ways of working - thus enhancing the collective impact of the work. A teamed-up way of working across teams is expected with colleagues working in a ‘partnership of equals’ in line with UNICEF’s core values (Care, Respect, Integrity, Trust, Accountability).

How can you make a difference?

Under the sponsorship of the Director, PFP, and the leadership of the Chief Marketing and Communications, PFP, the consultant will lead the work to deliver recommendations on how a reinforced, teamed up approach to marketing, communications and supporter engagement can be best implemented in PFP and across the cone. The vision is that this new approach:

• I****s built on a joined-up audience-led supporter/partner marketing strategy, tools, and assets - generating stronger loyalty and deeper engagement from partners and supporters who will feel even more valued and recognized.
• Leverages the full potential of the expertise and skills of all teams involved and builds on the strengths and complementarities of all its actors.

• Enhances the collective impact through increased synergies and a ‘one-voice’ approach.

• Demonstrates how an integrated approach across fundraising, comms, advocacy and marketing can bring strong results to all.

DELIVERABLES

We are looking for recommendations on how to evolve the current functions, roles and responsibilities and accountabilities to deliver excellent marketing leadership with the ultimate purpose to contribute to maximizing resource mobilization and influence.

1. As part of the above, sense check on the current proposed shifts in the PFP marketing and communications section and offer advice on tweaks/changes to structure.

2. As part of the above, a review of three comparators with the objective to benchmark against the current- and evolved UNICEF set up.

3. As part of the above, review the overlapping/complementary functions in three PFP teams, and recommend best structures and workflows for efficiency and maximizing results.

4. As part of the above, a review of 3 UNICEF National Committees and 3 Country Offices to explore if the proposed new arrangements and structure will fit the needs of support and capacity building of those national offices.

5. As part of the above, recommendations on accountabilities, roles, and responsibilities, inter-relations and information flows (e.g. way of working with relevant stakeholders).

The methodology to achieve the above outcomes is to be defined by the consultant and agreed by UNICEF in the first 10 days of the work.

ESTIMATED DURATION OF THE CONTRACT AND PROPOSAL

45 working days

REPORTING TO

Chief Marketing and Communications, PFP

WORKPLACE

Remote working arrangement

To qualify as an advocate for every child you will have…

Education:

• An advanced university degree is required in one of the following fields: communications, economics, business administration, political science, or another relevant technical field.

Work Experience:

• A minimum of 10 years of relevant professional experience in the area of optimizing organizational structures with related roles and responsibilities and workflows is required.
• Senior facilitator experience with demonstrated success in comparable assignments in organizational development projects for large, international organizations, is required.
• Senior level experience working in or with marketing structures in international organizations, private sector and/or other, is required.
• Familiarity with UNICEF Partnerships cone Divisions and National Committees is a strong asset.

Language: Fluency in English is required

For every Child, you demonstrate…

UNICEF's values of Care, Respect, Integrity, Trust, and Accountability (CRITA) and core competencies in Communication, Working with People and Drive for Results.

To view our competency framework, please visit here.

Click here to learn more about UNICEF’s values and competencies.

Remarks: Please indicate your ability, availability and gross daily/monthly rate (in US$) to undertake the terms of reference above (including travel and daily subsistence allowance, if applicable). Applications submitted without a daily/monthly rate will not be considered. Also, please mention the earliest date you can start.

Individuals engaged under a consultancy or individual contract will not be considered “staff members” under the Staff Regulations and Rules of the United Nations and UNICEF’s policies and procedures, and will not be entitled to benefits provided therein (such as leave entitlements and medical insurance coverage). Their conditions of service will be governed by their contract and the General Conditions of Contracts for the Services of Consultants and Individual Contractors. Consultants and individual contractors are responsible for determining their tax liabilities and for the payment of any taxes and/or duties, in accordance with local or other applicable laws.

UNICEF is committed to diversity and inclusion within its workforce, and encourages all candidates, irrespective of gender, nationality, religious and ethnic backgrounds, including persons living with disabilities, to apply to become a part of the organization.

UNICEF has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UNICEF, including sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination. UNICEF also adheres to strict child safeguarding principles. All selected candidates will be expected to adhere to these standards and principles and will therefore undergo rigorous reference and background checks. Background checks will include the verification of academic credential(s) and employment history. Selected candidates may be required to provide additional information to conduct a background check.