Communications Officer (Head of Social Media) NOB, Regional Bureau Cairo

WFP - World Food Programme

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Application deadline in 8 days: Wednesday 6 Jul 2022 at 23:59 UTC

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WFP celebrates and embraces diversity. It is committed to the principle of equal employment opportunity for all its employees and encourages qualified candidates to apply irrespective of race, colour, national origin, ethnic or social background, genetic information, gender, gender identity and/or expression, sexual orientation, religion or belief, HIV status or disability.


JOB TITLE: Communications Officer (Head of Social Media)

TYPE & LEVEL OF CONTRACT: Fixed Term - National Officer, NOB Level

UNIT/DIVISION: Communication Unit, Regional Bureau Cairo (RBC)

DUTY STATION (City, Country): Cairo, Egypt

REPORT TO: Senior Communcations Officer

DURATION: One year, renewable


The United Nations World Food Programme is the world's largest humanitarian agency fighting hunger worldwide. The mission of WFP is to help the world achieve Zero Hunger in our lifetimes. Every day, WFP works worldwide to ensure that no child goes to bed hungry and that the poorest and most vulnerable, particularly women and children, can access the nutritious food they need.

WFP’s Regional Bureau for the Middle East and Northern Africa (RBC), based in Cairo, Egypt, provides strategic guidance, policy/technical support and direction to WFP operations and activities in 16 countries: Algeria, Armenia, Egypt, Iran, Iraq, Jordan, Lebanon, Libya, Moldova, Morocco, State of Palestine, Syria, Tunisia, Turkey, Ukraine and Yemen. These country offices aim to assist roughly one-third of all of WFP’s beneficiaries (approx. 30 million) in some of the most critical humanitarian emergencies of our time. RBC is also active in the ‘Changing Lives’ side of WFP’s mandate, helping national governments and local communities improve nutrition, livelihoods, school feeding, social protection, climate and disaster risk reduction and other programmes that build resilience and support development.


Digital media engagement is pivotal to WFP’s response to global shifts in communications, fundraising advocacy, and development. The use of digital media helps position WFP in the MENA region as a knowledge leader in food security and as an agency with an edge in delivering in emergencies as well as expanding outreach and broadening engagement around food security. Social media is a tool for awareness, brand building as well as fundraising and generating support.

The purpose of this assignment is to strengthen and increase the unit’s capacity by managing a team of social media experts and talent, supporting and delivering a range of social media-related activities, developing social media content, and utilising platforms, networks and partners to enhance coverage and support of WFP’s activities in the region.

KEY ACCOUNTABILITIES (not all-inclusive)

  1. Own the development of a strategic social media plan and its associated budget across campaigns and channels.
  2. Build, lead and manage a team of talented professionals.
  3. Lead the development and direct the implementation of a wide range of content forms, including video, text, still imagery, animation, live action and other content forms that best utilize the technology available on any given social media/digital platform.
  4. Work collaboratively with WFP country offices in the region to develop and execute creative ideas, plans and strategies.
  5. Write, edit, and produce social media content in English and Arabic language for the regional social media accounts on Facebook, Twitter, and Instagram, positioning content for clarity and impact.
  6. Generate multimedia content including, text, photos, and infographics for use across a range of integrated online platforms, supporting regional communication activities and ensuring consistency with corporate messages.
  7. Monitor social media, regularly provide insights on regional audiences and support implementation of informed, cross-platform social media strategy.
  8. Keep abreast of new trends in social media tools, trends, and applications, testing new ideas and platforms and measuring results.
  9. Develop partnerships and productive working relationships with WFP celebrities, talent, influencers other related stakeholders to build/leverage networking opportunities and integrate into strategic planning.
  10. Provide inspirational and creative and thought leadership on ways to reach and gain attention of target audiences.
  11. Plan and manage campaign executions, on time, on budget, to scope.
  12. Manage external agencies and publishing partners as necessary for that which we cannot do internally.
  13. Other as required.


Capability Name Description of the behaviour expected for the proficiency level Media and Influencer Relationship Management Demonstrates ability to build and sustain effective collaborative relationships with key media contacts and influencers in area of expertise to raise the profile of WFP, build relationships and further organisational aims. Media and Communication Expertise Facilitates open verbal or written communication with media and influencers as required (i.e. through preparation of tailored written or visual materials presentations, and official documentation) to convey tailored messages. Engages in mutually informative discussion with media and influencers. Specialised Knowledge in Communications Uses sound theoretical knowledge of communications concepts to generate or facilitate the generation of effective communication materials across various media. Applies this to define work plans aligned to identified areas of WFP’s communications strategy. Sociopolitical Contextual Understanding Demonstrates deep understanding of the multilateral/interagency environment and the dynamics in which WFP operates which influences approach to working, policy development and decision making. Communication Strategy and Planning Applies advanced understanding of WFP communications strategy and best practice to effectively develop strategies to engage with media and other significant external stakeholders within area of responsibility. Oversees implementation, providing recommendations for improvement.



Advanced University degree in Journalism, International Relations, Public Relations, Communications or other relevant field, or First University degree with additional years of related work experience and/or trainings/courses.

Work Experience:

Minimum 5 years of relevant work experience in progressively responsible functions producing, editing and disseminating multimedia content for social media audiences on Twitter, Facebook, Instagram and other platforms.

Knowledge & Skills:

  • Demonstrated ability to write and edit social media posts in English and Arabic to a standard high enough for immediate publication without an editor.
  • In-depth understanding of the social media landscape, including trends in new tools and platforms.
  • Experience using advanced tools for social media publishing, monitoring and marketing.
  • Working knowledge of Photoshop, Canva or other tools for creating and editing visual assets for social media use.


Fluency in spoken and written English and Arabic.


WFP offers a competitive compensation package including:

  • Attractive salary in accordance with industry standards. Please visit United Nations Salary Scales for more details.
  • Attractive pension plan
  • Child allowance
  • Language allowance (subject to passing language assessment)
  • Medical coverage for staff and eligible dependents
  • Variety of leave entitlements, including but not limited to 30 days annual leaves per year, maternity/paternity leave, and special leave arrangements.


Interested candidates are invited to submit their application no later than Wednesday, 06 July 2022 (11:59 PM Cairo Time).


All employment decisions are made on the basis of organizational needs, job requirements, merit, and individual qualifications. WFP is committed to providing an inclusive work environment free of sexual exploitation and abuse, all forms of discrimination, any kind of harassment, sexual harassment, and abuse of authority. Therefore, all selected candidates will undergo rigorous reference and background checks.

No appointment under any kind of contract will be offered to members of the UN Advisory Committee on Administrative and Budgetary Questions (ACABQ), International Civil Service Commission (ICSC), FAO Finance Committee, WFP External Auditor, WFP Audit Committee, Joint Inspection Unit (JIU) and other similar bodies within the United Nations system with oversight responsibilities over WFP, both during their service and within three years of ceasing that service.

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