Communications Consultant, WHO European Healthy Cities

-PURPOSE OF CONSULTANCY

Communications Consultant to support the 2022 Annual Healthy Cities Business Meeting and Technical Conference.

BACKGROUND

WHO Healthy Cities is a global movement working to put health high on the social, economic and political agenda of city governments. For almost 35 years the WHO European Healthy Cities Network has brought together some 100 flagship cities and approximately 25 national networks.

The flagship cities interact directly with WHO/Europe, while the national networks bring together cities in a given Member State. In both cases WHO provides political, strategic and technical support as well as capacity-building.

Together the flagship cities and national networks cover some 1300 municipalities. Their shared goal is to engage local governments in political commitment, institutional change, capacity-building, partnership-based planning and innovation.

The 2022 Annual Healthy Cities Business Meeting and Technical Conference, to be held in November 2022, aims to present the opportunity to learn from the work of healthy cities across the WHO European Region and beyond. It attracts politicians and key decision-makers from within cities as well as technical experts.

The 2022 Conference will be an opportunity for WHO European Network members to demonstrate how they are leading by example, both regionally and globally. The 2022 Conference will take forward the recommendation to operationalize the One Health agenda at the local level and to intensify the conversation about the interaction between human, animal and environmental health in the context of Phase VII of the WHO European Network and the six P’s: People, Place, Participation, Peace, Prosperity and Planet.

The consultant will support communications in the lead up to the Annual Business meeting, as well as during the event and with immediate follow up.

DELIVERABLES

Planning, promotion, implementation and reporting on communications for the 2022 WHO Healthy Cities Business Meeting.

The communications plan and products will be developed and launched in close consultation with the WHO/Europe Healthy Cities team and the responsible communications officer at the Division of Country Health Programmes.

The consultant will develop a strategy and detailed plan and implement the plan at Regional level.

Specific deliverables:

• Develop communications concept and overall plan for the 2022 WHO Healthy Cities Business Meeting; share internally for clearance.
• Communicate regularly with members of the Healthy Cities network, identify angles and stories for publishing on the EURO website and for social media content in the lead up to the event, during and immediately after the event.
• Map external channels through which to communicate about the Healthy Cities network, and to showcase the work of network members, including social media channels of partners, network members and CSOs. Identify appropriate tags for these social media posts.
• Map communications opportunities and events in the lead up to the meeting to promote the activities of the WHO Healthy Cities network members.
• Manage Healthy Cities twitter account. Develop social media content and post regularly - at least twice a week - on the account.
• Together with the WHO/Europe social media officer plan Healthy Cities Business meeting visibility on EURO channels (incl. possible podcasts and short films). Prepare and submit as agreed.
• Plan, compile and write (in collaboration with other programmes) 3-5 feature stories to post on website in the lead up to the Annual Business meeting and immediately after. Ensure clearance at least one week before posting date.
• Prepare an internal communications report for the Healthy Cities business meeting.

REQUIRED QUALIFICATIONS

Education

Essential: Bachelor’s degree in communications, journalism, social science or humanities Desirable: Master’s degree in similar field

Experience

Essential: At least 2 years of experience, specifically in:

• Social media content creation
• Management of social media accounts
• Social media analytics and reporting

Desirable: Work experience in WHO or another international public health organization.

Skills/Knowledge

• Thorough understanding of social media channels and tactics
• Basic design skills, with knowledge of Adobe Creative Suite
• Excellent writing skills
• Creative thinking and ideation abilities
• Ability to work in close collaboration with team members and external partners
• Experience in communication planning

Languages

Essential: Fluency in English Desirable: Fluency in French, German or Russian

LOCATION

A combination of work on premises at UN City, Copenhagen, as needed, and off premises.

TRAVEL

Limited travels are planned during this contract

REMUNERATION

Band A (USD 198 - USD 349) - The daily rate does not include travel expenses

ADDITIONAL INFORMATION

• This vacancy notice may be used to identify candidates for other similar consultancies at the same level.
• Only candidates under serious consideration will be contacted.
• A written test may be used as a form of screening.
• If your candidature is retained for interview, you will be required to provide, in advance, a scanned copy of the degree(s)/diploma(s)/certificate(s) required for this position. WHO only considers higher educational qualifications obtained from an institution accredited/recognized in the World Higher Education Database (WHED), a list updated by the International Association of Universities (IAU)/United Nations Educational, Scientific and Cultural Organization (UNESCO). The list can be accessed through the link: http://www.whed.net/. Some professional certificates may not appear in the WHED and will require individual review.
• For information on WHO's operations please visit: http://www.who.int.
• WHO is committed to workforce diversity.
• WHO has a smoke-free environment and does not recruit smokers or users of any form of tobacco.
• Applications from women and from nationals of non and underrepresented Member States are particularly encouraged.
• WHO's workforce adheres to the WHO Values Charter and is committed to put the WHO Values into practice.
• Consultants shall perform the work as independent contractors in a personal capacity, and not as a representative of any entity or authority. The execution of the work under a consultant contract does not create an employer/employee relationship between WHO and the Consultant.
• WHO shall have no responsibility whatsoever for any taxes, duties, social security contributions or other contributions payable by the Consultant. The Consultant shall be solely responsible for withholding and paying any taxes, duties, social security contributions and any other contributions which are applicable to the Consultant in in each location/jurisdiction in which the work hereunder is performed, and the Consultant shall not be entitled to any reimbursement thereof by WHO.