Communications and Branding Consultant

Communications & PR

Overview

Support UN-REDD in enhancing branding and visibility through strategic communication activities.

You have:

• A Bachelor's degree in journalism, media, communications or any related field is required.
• A minimum of five years work experience as a communications specialist for large organizations or industries is required.
• Experience working in the media, PR or branding industries is required.
• Experience in running large social media campaigns is required.
• Experience working with international organizations is required.
• Prior experience working for the U.N. is desirable.
• Strong practical background in strategy, branding, media and design is required.
• Strong design skills and ability to use different design tools and platforms.
• Strong web skills with basic front-end development and HTML programming.
• Ability to work independently with minimum supervision.
• Team player and able to work closely with staff.
• Innovative and creative.
• Fluency in written and spoken English is required.
• Knowledge of any Asian language is desirable.

Result of Service The consultancy will directly contribute to the enhanced branding, visibility and presence of the UN-REDD programme which will be essential for the success of the global advocacy efforts on forests and climate.

Work Location Home-based

Expected duration 12 months

Duties and Responsibilities The United Nations Environment Programme (UNEP) is the leading global environmental authority that sets the global environmental agenda, promotes the coherent implementation of the environmental dimension of sustainable development within the United Nations system and serves as an authoritative advocate for the global environment. The United Nations Collaborative Programme on Reducing Emissions from Deforestation and Forest Degradation in Developing Countries (UN-REDD) is the UN knowledge and advisory platform on the forest solutions to the climate crisis. UN-REDD was launched in 2008 and builds on the convening capacity and technical expertise of the Food and Agriculture Organization of the United Nations (FAO), the United Nations Development Programme (UNDP) and the United Nations Environment Programme (UNEP).

UN-REDD’s goal is to help realise forest solutions to the climate emergency by avoiding carbon emissions and fostering carbon sequestration. In pursuing this international goal, UN-REDD promotes approaches that ensure the environmental integrity of carbon emissions reductions while supporting non-carbon benefits – from safeguarding biodiversity to supporting local livelihoods and promoting the rights of indigenous peoples. UN-REDD supports 65 partner countries to advance the implementation of the Paris Agreement, particularly Articles 5 and 6, in order to reduce deforestation, promote sustainable land uses, advance international cooperative approaches to climate mitigation and mobilise climate finance to turn the tide on tropical deforestation. In particular, UN-REDD supports nationally led REDD+ processes and promotes the informed and meaningful involvement (FPIC) of all stakeholders, including indigenous peoples and local communities, in the implementation of REDD+ activities agreed under the UNFCCC.

In 2023 UN-REDD will be running a global advocacy campaign to bring to the forefront forest solutions to the climate and biodiversity crises. The campaign will have two parallel tracks – a public facing campaign to mobilize societal support for climate action, and a policy advocacy campaign to raise the ambition of forest countries to urgently protect, restore and sustainable manage their forests.

In this light, the Communications and Branding consultant will support the development and execution of digital engagement and branding strategies that will enhance the visibility and uptake of technical assistance and regional activities in the Asia-Pacific such as the Lower Mekong initiative, as well as of global activities. Under the guidance of the UN-REDD Communications and KM Specialist for Asia, the consultant will undertake the following activities and outputs:

Output 1: Online presence of UN-REDD initiatives in the Asia Pacific region in particular the Lower Mekong initiative enhanced and maintained (40%) 1.1 Co-lead the development of an online engagement plan for Asia Pacific regional initiatives such as the Lower Mekong initiative, with the aim of boosting the visibility and credibility of the initiatives, while prompting knowledge sharing and dialogues among key stakeholders 1.2 Co-lead the branding, messaging and visual identity development of social media and online assets and campaigns for the initiatives 1.3 Lead the development of engaging content, such as short videos, web articles and graphics, from ideation, prototyping, testing, implementation and evaluation 1.4 Lead the development and maintenance of the web presence of the initiatives including sourcing and editing relevant content from colleagues and country partners

Output 2: Design and dissemination strategies for AP events developed, implemented and tracked (20%) 2.1 Together with UN-REDD thematic leads and programme officers, design and implement events, webinars and training, including the regional knowledge exchange planned in Korea 2.2 Lead the promotion and dissemination of events and their key messages across partners and different social media channels 2.3 Lead the development of event assets such as powerpoints, flyers, exhibits, social media toolkits, etc 2.4 Ensure proper documentation of event by posting event outcomes on the website and recording participant information on stakeholder database

Output 3: Global Advocacy Campaign and ‘Into the Woods’ podcast/ explainer series and other relevant communications products developed and implemented (25%) 3.1 Concept development of the global podcast or explainer series, including co-organizing a design/co-creation workshop with the KM lead to kickstart the process 3.2 Draft content, arrange interviews, and identify topics and guests 3.3 Manage the promotional aspects of the podcast/explainer series including short social media clips and multimedia stories in collaboration with UN-REDD’s global designer 3.4 Monitor the success and uptake of the explainer series

Output 4. Partner intelligence and knowledge stocktake and analysis of UN-REDD enhanced (15%) 4.1 Promote the stocktake process on stakeholders and knowledge products including co-organizing a stocktake workshop 4.2 Review and organize UN-REDD’s asset management for communications materials 4.3 Foster regular communications with country focal points on thematic issues 4.4 Maintain and manage the UN-REDD stakeholder database with new partners, etc.

This post is home-based and will be part of the Communications and Knowledge Management team of UN-REDD which is responsible for the development, implementation, monitoring and evaluation of knowledge management and communication activities globally and in the regions Asia Pacific, Africa and Latin America, in coordination with Food and Agricultural Organization (FAO) and UN Development Programme (UNDP).

Qualifications/special skills Education: - A Bachelors degree in journalism, media, communications or any related field is required.

Experience: - A minimum of five years work experience communications specialist for large organizations or industries is required; - Experience working in the media, PR or branding industries is required; - Experience in running large social media campaigns is required; - Experience working with international organizations is required; and - Prior experience working for the U.N. is desirable

Skills: - Strong practical background in strategy, branding, media and design is required; - Strong design skills and ability to use different design tools and platforms; - Strong web skills with basic front-end development and HTML programming; - Ability to work independently with minimum supervision; - Team player and able to work closely with staff; - Innovative and creative

Languages - Fluency in written and spoken English is required; - Knowledge of any Asian language is desirable.

No Fee THE UNITED NATIONS DOES NOT CHARGE A FEE AT ANY STAGE OF THE RECRUITMENT PROCESS (APPLICATION, INTERVIEW MEETING, PROCESSING, OR TRAINING). THE UNITED NATIONS DOES NOT CONCERN ITSELF WITH INFORMATION ON APPLICANTS’ BANK ACCOUNTS.

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Added 3 years ago - Updated 1 year ago - Source: careers.un.org