Communications Analyst

Contract

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Communications Analyst

Description

IFC—a member of the World Bank Group—is the largest global development institution focused on the private sector in emerging markets. We work in more than 100 countries, using our capital, expertise, and influence to create markets and opportunities in developing countries. In fiscal year 2022, IFC committed a record $32.8 billion to private companies and financial institutions in developing countries, leveraging the power of the private sector to end extreme poverty and boost shared prosperity as economies grapple with the impacts of global compounding crises. For more information, visit www.ifc.org.

The Social Media Communications Analyst will work under the Regional Communications unit in the Communications and Outreach Department.

The Regional Communications Unit’s objectives include supporting IFC’s operations, strengthening IFC’s brand, and communicating its development impact to internal and external clients to galvanize IFC’s position as the premier development institution focused on the private sector in emerging markets. Working with other communications units in the department, Regional Communications also promotes IFC’s thought leadership and a better understanding of the key role of private sector in development, as well as managing reputational risks around IFC’s investments and policies.

The Social Media Communications Analyst will help to implement a digital communications strategy and social media content plan for IFC’s work in Africa, which aligns with IFC’s overall corporate objectives. He/she will also be responsible for social media research (practices and trends); analytics, overall analyzing and reporting on IFC social media activities in the region, for daily maintenance of IFC’s Africa-facing channels and for daily monitoring of risk and other mentions.

The position will be based in Nairobi, Kenya or Cairo Egypt and will report to the Head of Communications for Africa, based in Nairobi, Kenya.

Duties and Responsibilities

This is an exciting opportunity for a communications professional to implement the social media strategy for IFC in Africa. The successful candidate will have a proven track record in social media planning, trends and analytics.

With guidance from the regional communications lead and in collaboration with the regional and corporate communications teams, the Communications Analyst’s specific responsibilities will include, among others:

Strategic Social Media Planning:

• Implementing a social media strategy with the objective to increase online content engagement and awareness of IFC, especially in the Africa region, building on existing channels or creating new ones.

• Researching the latest trends, introducing innovative ways to share IFC messages on digital platforms, identifying and building connections with key online influencers, and ultimately expanding IFC’s online footprint in Africa and beyond.

• Monitoring and evaluating social media activities providing a monthly report on what’s working and what not.

• Monitoring social media channels and flagging reputational risks and high-visibility mentions.

• Liaising with communications and operations colleagues across the region and IFC’s global social media team to identify upcoming opportunities and populate a digital editorial calendar.

Content Development:

• Aligned with IFC’s corporate digital guidelines, creating and posting high-quality digital content on IFC’s social media channels and supporting cross-promotion of IFC’s content on external partner channels.

• Crafting day-to-day digital posts, visuals, and social media packages around IFC content coming out of Africa and the broader organization (e.g., press releases, impact stories, videos, media interviews and op-eds, reports, and other materials).

• Ensuring the Africa social media channels feature content that is timely, topical, and compelling.

• Designing, and working with designers and video editors, to produce engaging multimedia content for social media.

• Proactively identifying innovative opportunities for online engagements (e.g., digital partnerships, live events, digital campaigns).

• Hosting at least two live social media events focused on Africa each fiscal year.

Training:

• Providing regular training to the regional communications team to increase the quality of content and help share social media trends and best practices.

• Conducting training sessions for senior executives in the region to help enhance their social media presence representing IFC.

• Regularly sharing IFC’s corporate social media guidelines in order to ensure staff are using social media in a responsible manner.

Selection Criteria

• Bachelor’s or Master’s degree in Communications, Journalism, Political Science, International Relations, Public Affairs, Marketing, Business/Finance with 2 or more years’ experience in social media marketing, social media management, digital strategy, corporate communications, marketing, public relations, public affairs, political science, or other related field, or equivalent combination of education and experience.

• Experience developing and implementing high-impact social media strategies based on evidence and industry benchmarks –using tools and metrics to properly capture reach.

• Experience in social media listening tools.

• Familiarity with latest trends and innovative approaches to social media messaging and engagement.

• Experience in drafting engaging social media posts in English and producing multimedia content (such as postcards, audiograms, short videos, etc.), incl. technical knowledge of using tools like Canva, Photoshop and Wochit or other similar tools.

• Ability to work with an established network of designers and multimedia producers.

• Knowledge in the field of strategic communications.

• Excellent verbal and written communications skills in English, ability to convey complex messages succinctly and diplomatically.

• Knowledge of French, Arabic, Portuguese or other languages spoken in the region, a plus.

• Experience in understanding and handling reputation and branding issues and processes, a plus.

• Experience working in Africa region, a plus.

• Ability to operate effectively in a multicultural environment.

• Understanding of multilateral development banks, including the World Bank Group, its policies and operations a plus, as well as basic understanding of current development topics and issues, a plus.

• WBG Core Competencies for all staff: Client orientation; Drive for results; Teamwork of collaboration and inclusion; Knowledge, Learning and communication; and Business judgment and analytical decision-making.

World Bank Group Core Competencies

The World Bank Group offers comprehensive benefits, including a retirement plan; medical, life and disability insurance; and paid leave, including parental leave, as well as reasonable accommodations for individuals with disabilities.

We are proud to be an equal opportunity and inclusive employer with a dedicated and committed workforce, and do not discriminate based on gender, gender identity, religion, race, ethnicity, sexual orientation, or disability.

Learn more about working at the World Bank and IFC, including our values and inspiring stories.