Chief (Marketing & Brand Building) P-5 (FT), Marketing and PR Services PFP, Geneva, Switzerland

UNICEF is the agency of the United Nations-mandated to advocate for the protection of children’s rights, to help meet their basic needs and to expand their opportunities to reach their full potential. Guided by the Convention on the Rights of the Child, UNICEF strives to establish children’s rights as international standards of behavior towards children. UNICEF’s role is to mobilize political will and material resources to help countries ensure a “first call for children". UNICEF is committed to ensuring special protection for the most disadvantaged children.

The Division of Private Fundraising and Partnerships (PFP), based in Geneva, aims to achieve results for children by maximizing UNICEF's private fundraising, partnerships, and engagement activities, including work with National Committees, regional and country offices.

The role is based in the Marketing & PR services for fundraising section, located in PFP to drive consideration and support among key audiences, with a particular focus on high-value audiences.

For every child, a champion

The role is to lead and guide the small purpose marketing team, delivering impactful marketing strategies and executions, and ensuring the UNICEF brand is strengthened and promoted in all areas of work.

Coming out of a recent effort to expand UNICEF’s global campaigning profile, the team is tasked with developing a global purpose marketing strategy and implementation plan, with the aim of expanding audiences with a positive view of UNICEF and a willingness to support the organization, financially and in other ways. Through the marketing activities, brand attributes that build trust will be strengthened.

UNICEF’s national committees and country offices are the driving force behind billions of dollars raised, and their growth is closely linked to investment strategies and relationship building. With excellent conversion mechanisms in place, now is the time to create energy for UNICEF’s work with new audiences, and keep existing supporters loyal.

The team is not a centralized stand-alone function but works hand in hand with these markets, to co-create strategies and test in markets, to hone the executions for global roll-out. Many of the outputs will have flexible elements, allowing markets to adapt to the local context.

The team and function is a new one, and therefore the role will be critical in shaping and solidifying the teams’ role in PFP’s private sector engagement and resource mobilization. Budgets are small but with potential to access investment funds and leverage other budgets.

The team is situated in the Marketing and PR Services (for Fundraising) section, comprising 5 teams including content, partnerships market knowledge and PR/Media team.

How can you make a difference?

Summary of key functions/accountabilities:

1. Growing the pool of supporters on the road to giving to UNICEF:

• As part of the strategy and plan for the team, ensure there is a clear monitoring and evaluation plan, to track and monitor how the activities are expanding the pool of supporters, with an initial focus on high value audiences including foundations, high net-worth individuals, businesses and their consumers.

2. Managing and leading a small team as well as agencies and consultants.

• Supervise a team of 6 staff, ensuring they are clear on roles and activities.

3. Developing a brand marketing strategy and embed it across the organization.

• Review and analyze the available data and evidence to inform a purpose marketing and brand building strategy for the division.
• With the chief of section, Involve and influence key stakeholders in process of development of the strategy, including PFP leadership and management, section and team staff, other division focal points and national committees and country offices.
• Build a network of peers in other external organizations/companies to ensure strong flow of intelligence from outside in.

5. Tracking and building the UNICEF brand, to strengthen trust and engagement.

• Working closely with the global brand team, and in the context of the overarching purpose marketing strategy agree key brand goals and targets for each activation.

6. Contributing to the leadership and management of the Marketing / PR services section.

To qualify as an advocate for every child you will have…

Education:

• Advanced University degree in any of the following: marketing; business; communication; international development.
• Alternatively, A first-level university degree in combination with additional 2 years of relevant working experience in fundraising or development work may be accepted in lieu of the advanced university degree.

Experience:

• A minimum of 10 years of work experience, responsible for fundraising, marketing, and business development.
• B2B marketing experience is considered an asset, as is a demonstrated understanding of turning insights into revenue.
• A minimum of 2 years experience working internationally, ideally in an international organization.
• UNICEF/UN experience is considered as an asset.

Language Requirements:

• Fluency in English is required.
• Knowledge of another official UN language or local language of the duty station is considered as an asset.

For every Child, you demonstrate...

UNICEF’s Core Values of Care, Respect, Integrity, Trust, and Accountability (CRITA) underpin everything we do and how we do it. Get acquainted with Our Values Charter: https://uni.cf/UNICEFValues

The UNICEF competencies required for this post are...

• Nurtures, Leads and Manages People (2)
• Demonstrates Self Awareness and Ethical Awareness (2)
• Works Collaboratively with others (2)
• Builds and Maintains Partnerships (2)
• Innovates and Embraces Change (2)
• Thinks and Acts Strategically (2)
• Drives to achieve impactful results (2)
• Manages ambiguity and complexity (2) are required.

During the recruitment process, we test candidates following the competency framework. Familiarize yourself with our competency framework and its different levels: competency framework here.

UNICEF is committed to diversity and inclusion within its workforce, and encourages all candidates, irrespective of gender, nationality, religious and ethnic backgrounds, including persons living with disabilities, to apply to become a part of the organization.

We offer a wide range of benefits to our staff, including paid parental leave, breastfeeding breaks and reasonable accommodation for persons with disabilities. UNICEF strongly encourages the use of flexible working arrangements.

UNICEF has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UNICEF, including sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination. UNICEF also adheres to strict child safeguarding principles. All selected candidates will be expected to adhere to these standards and principles and will therefore undergo rigorous reference and background checks. Background checks will include the verification of academic credential(s) and employment history. Selected candidates may be required to provide additional information to conduct a background check.

Remarks:

Mobility is a condition of international professional employment with UNICEF and an underlying premise of the international civil service.

UNICEF appointments are subject to medical clearance. Issuance of a visa by the host country of the duty station, which will be facilitated by UNICEF, is required for IP positions. Appointments may also be subject to inoculation (vaccination) requirements, including against SARS-CoV-2 (COVID). Government employees that are considered for employment with UNICEF are normally required to resign from their government before taking up an assignment with UNICEF. UNICEF reserves the right to withdraw an offer of appointment, without compensation, if a visa or medical clearance is not obtained, or necessary inoculation requirements are not met, within a reasonable period for any reason.

UNICEF PFP New York is currently reviewing organizational changes; therefore, the exact future location of the post is still under consideration/to be determined. Candidates may be asked to commence duties remotely. Should the selected candidate be assigned and relocate, they may later be asked to relocate and be assigned to another location during the initial contract or assignment period.

Only shortlisted candidates will be contacted and advance to the next stage of the selection process.