Chief Market Research (Knowledge), P-5, FT, Marketing and PR Services, PFP, Geneva, Switzerland

This opening expired 4 months ago.

UNICEF - United Nations Children's Fund

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Application deadline 4 months ago: Monday 11 Jul 2022 at 21:55 UTC

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This is a P-5 contract. This kind of contract is known as Professional and Director staff. It is normally internationally recruited only. It's a staff contract. It usually requires 10 years of experience, depending on education.


The salary for this job should be between 194,686 USD and 243,986 USD.

Salary for a P-5 contract in Geneva

The international rate of 110,869 USD, with an additional 75.6% at this the location, applies.

Please keep in mind that the salary displayed here is an estimation by UN Talent based on the location and the type of contract. It may vary depending on the organization. The recruiter should be able to inform you about the exact salary range. In case the job description contains another salary information, please refer to this one.

More about P-5 contracts and their salaries.

UNICEF is the agency of the United Nations-mandated to advocate for the protection of children’s rights, to help meet their basic needs, and to expand their opportunities to reach their full potential. Guided by the Convention on the Rights of the Child, UNICEF strives to establish children’s rights as international standards of behavior towards children. UNICEF’s role is to mobilize political will and material resources to help countries ensure a “first call for children". UNICEF is committed to ensuring special protection for the most disadvantaged children.

The Division of Private Fundraising and Partnerships (PFP), based in Geneva, aims to achieve results for children by maximizing UNICEF's private fundraising, partnerships, and engagement activities, including work with National Committees, regional and country offices.

The Market Research (Knowledge) Unit supports all PFP sections and inter-divisional and inter-office work through external focus and evidence by providing 1) Strategic guidance to ensure that audience and market insights and trends are incorporated into UNICEF’s strategic plan, 2) Hard evidence and qualitative insights to guide everyday decisions related to resource mobilization, influence, partnership, and brand building, 3) Ongoing consultancy on issues related to supporters, donors, markets, corporations, foundations, other organizations, trends for both ongoing issues and emergencies to enable the organization to react to external events in an agile and evidence-based way.

For every child, a champion

Leads the division and wider organization in all areas of market knowledge and research including supporter/donor and corporate knowledge, competitive intelligence, and macro trends to inform strategies to grow income and strengthen influence and communication.

How can you make a difference?

Summary of key functions and accountabilities:

1. Provides functional leadership on market knowledge across the organization and contributes to the development of PFP market research strategies and goals.

  • Focused on PFP, National Committees, Headquarters, Regional Support Centers, and Country Offices with a private sector fundraising role.
  • Ensures that business decisions are based on a solid understanding of market trends, supporter/donor and corporate needs, and competitive activity.
  • Helps address strategic/business questions through designing and implementing the right research.
  • Leads the research on identifying opportunities for income growth via individual income, corporate and foundations market. mapping, analysis and benchmarking of UNICEF’s and other international organizations’ income, and donor satisfaction studies.
  • Leads the tracking of UNICEF brand image development versus objectives via adequate use of state-of-the-art brand awareness and image tracking techniques.
  • Champions the importance of building an improved knowledge and understanding of markets, supporters/donors, and competition to generate a competitive advantage.

2. Actively participates in all annual strategic planning processes.

  • Provides clear and accurate knowledge and information necessary to conduct effective situation analyses. at global, regional, and country-level to define effective business plans.

3. Establishes the PFP annual market research work plan

4. Directs, coordinates, and supervises the market research group's work in the implementation of the annual research work plan by:

  • Supervising the formulation and the development of clear and actionable market research briefings.
  • Selecting the most appropriate. methodology and - the best performing market research agency to implement it.
  • Facilitating the sharing and use. of the research results amongst business team· members.
  • Ensuring that actionable executive summary and recommendations are issued on each project implemented.

5. Leads and coordinates all competitive intelligence activities.

  • in collaboration with the finance and fundraising teams to ensure high-quality updated information are readily available to support business decisions.
  • Leads the development of and maintains strategic relationships with leading international and national market research companies, research centers, and universities.
  • Stays abreast of the latest developments relative to market research methodologies and helps tracking of new fundraising techniques and related available training activities by attending relevant seminars, forums, and meeting vendors.

6. Deep dives with National Committees and country offices.

  • In full coordination with relevant relationship teams and regional support centers, to assess, develop and analyze existing information/market research results and recommend actions based on specific information/market research requested by partners.
  • Creates and actions regular customer satisfaction surveys with key stakeholders.

7. Oversees the work of the Market Knowledge Unit.

To qualify as an advocate for every child you will have…


  • An advanced university degree in business administration, statistics, economics, or related fields. Training in marketing research and analysis is required.
  • Alternatively, a first-level university degree in a relevant field combined with additional 2 years of professional experience at the international level may be accepted in lieu of the advanced university degree.


  • A minimum of 10 years of progressively responsible professional work experience in market research in global or international fast-moving branded consumer goods companies.
  • Additional experience in not-for-profit organization would be a plus.
  • Proven experience in qualitative and quantitative market research, on global market research projects for global, and in-market analysis and strategic planning.
  • Extensive knowledge and experience in working with different communication tools and channels (e.g., Direct marketing, interactive web, Print, TV) and global or international audiences.
  • UNICEF/UN experience is considered an asset.

Language Requirements:

  • Fluency in English is required.
  • Knowledge of another official UN language is considered as an asset.

For every Child, you demonstrate...

UNICEF’s Core Values of Care, Respect, Integrity, Trust and Accountability (CRITA) underpin everything we do and how we do it. Get acquainted with Our Values Charter:

The UNICEF competencies required for this post are...

  • Nurtures, Leads, and Manages People (2)
  • Demonstrates Self Awareness and Ethical Awareness (2)
  • Works Collaboratively with others (2)
  • Builds and Maintains Partnerships (2)
  • Innovates and Embraces Change (2)
  • Thinks and Acts Strategically (2)
  • Drives to achieve impactful results (2)
  • Manages ambiguity and complexity (2) are required.

To view our competency framework, please visit here.

UNICEF is committed to diversity and inclusion within its workforce, and encourages all candidates, irrespective of gender, nationality, religious and ethnic backgrounds, including persons living with disabilities, to apply to become a part of the organization.

UNICEF has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UNICEF, including sexual exploitation and abuse, sexual harassment, abuse of authority, and discrimination. UNICEF also adheres to strict child safeguarding principles. All selected candidates will be expected to adhere to these standards and principles and will therefore undergo rigorous reference and background checks. Background checks will include the verification of academic credential(s) and employment history. Selected candidates may be required to provide additional information to conduct a background check.


Mobility is a condition of international professional employment with UNICEF and an underlying premise of the international civil service.

UNICEF appointments are subject to medical clearance. Issuance of a visa by the host country of the duty station, which will be facilitated by UNICEF, is required for IP positions. Appointments may also be subject to inoculation (vaccination) requirements, including against SARS-CoV-2 (COVID). Government employees that are considered for employment with UNICEF are normally required to resign from their government before taking up an assignment with UNICEF. UNICEF reserves the right to withdraw an offer of appointment, without compensation, if a visa or medical clearance is not obtained, or necessary inoculation requirements are not met, within a reasonable period for any reason.

UNICEF PFP-Geneva is currently reviewing organizational changes; therefore, the exact future location of the post is still under consideration/to be determined. Candidates may be asked commence duties remotely. Should the selected candidate be assigned and relocate to Geneva, they may later be asked to relocate and be assigned to another location during the initial contract or assignment period.

Only shortlisted candidates will be contacted and advance to the next stage of the selection process.

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