Campaign Coordination Support in World Breastfeeding Week for WHO Bangladesh

Volunteering

Overview

Support WHO Bangladesh's social media campaign for breastfeeding.

You have:

• Candidates should be able to participate in and support the online campaign throughout August 1-14th
• Prior experience as an Online Volunteer or in a similar digital engagement/volunteer coordination role preferred
• Strong written communication skills in Bengali and English
• Comfortable using social media platforms (Facebook, Instagram, X, LinkedIn, YouTube) for outreach and monitoring purposes
• Basic video editing skills or experience strongly recommended, for producing the campaign recap video
• Reliable internet access and availability to check in with group members regularly during the campaign period
• Organized and detail-oriented, able to track and consolidate group engagement data accurately
• Comfortable taking initiative and providing light-touch guidance to peers in a remote, volunteer-based setting
• Strong understanding of social media platforms and the ability to communicate evidence-based health information in a clear, engaging, and culturally appropriate manner
• Basic knowledge of online community engagement, social media interaction, and responsible digital communication is desirable
• Strong written and verbal communication skills in English
• Demonstrated interest or experience in maternal and child nutrition, public health, community engagement, advocacy, communications, education, or social and behavioral change is an asset
• Experience in engaging with nutrition related national campaigns (such as Nutrition Olympiad, National Nutrition Week, Youth clubs etc.) is desirable
• Confirmation of non-engagement with the tobacco industry or non-State actors that work to further the interests of the tobacco industry, or with the arms industry or Breastmilk substitute industry

Contract

This is a UNV contract. More about UNV contracts.

WHO Bangladesh works with the Government of Bangladesh, development partners, academias, healthcare providers, communities, and civil society organizations to improve the nutrition, health and well-being of women, infants, and children across the country. Breastfeeding is one of the most effective interventions for ensuring child survival, healthy growth and development, and improved maternal health.

The campaign will contribute to WHO’s and Bangladesh’s maternal, newborn, and child health and nutrition priorities by promoting, protecting, and supporting optimal breastfeeding practices. These include: • Initiation of breastfeeding within the first hour of birth. • Exclusive breastfeeding for the first six months of life. • Continued breastfeeding up to two years of age and beyond alongside appropriate homemade complementary feeding. • Strengthening support systems for mothers through families, communities, workplaces, and healthcare services. • Increasing public awareness of the health, nutritional, developmental, economic, and environmental benefits of breastfeeding. • Creating an enabling environment that protects breastfeeding and reduces the influence of inappropriate marketing of breastmilk substitutes. • Supporting equitable access to accurate breastfeeding information and skilled breastfeeding counseling for all mothers and caregivers including emergency settings.

Through social media engagement, Online Volunteers will help amplify evidence-based messages, celebrate breastfeeding champions, and encourage communities across Bangladesh to support breastfeeding as a foundation for child health, nutrition, and well-being.

We are looking for 2 Online Volunteers to support coordinating WHO Bangladesh’s social media campaign from August 1-14th.

Under the guidance of WHO Bangladesh Nutrition and Communication Teams, both Campaign Coordinator will take on the distributed tasks:

• Follow WHO social media platforms (Facebook, Instagram, X, LinkedIn, Youtube) like, share the posts related to breastfeeding TVCs and text-based, hashtags highlighting evidence-based breastfeeding related messages provided by WHO, in addition amplify WHO post throught their own social media platforms.
• During the campaign, the Online Volunteers should be able to participate and support promoting an online quiz competition with the questions provided by WHO.
• As part of the World Breastfeeding online campaign, each Online Volunteer will particpate in a write-up competition with 100 words on breastfeeding and parenthood, 10 best write-up (Bangla and/or English) will be amplified through WHO social media platforms.

• Adhere to WHO communication guidance while sharing media posts without using non-evidence based language.

• Support an assigned group of ten group coordinator volunteers, serving as their main point of contact throughout the campaign.

• Monitor group members' posting activity to ensure consistent participation, based on the WHO posting schedule and campaign toolkit.
• Respond to questions from group members and troubleshoot issues related to content sharing, hashtag use, or platform access, escalating to WHO or UNV focal points when needed.
• Review group members' monitoring sheets and consolidate submitted engagement data (links to public posts, audience reach) before final submission.
• Send regular check-ins or reminders to each group coordinator to maintain momentum and participation throughout the campaign period.
• Compile a 1-2-page summary report based on group coordinators’ report at the end of the campaign, covering group participation levels, engagement highlights, challenges faced, and recommendations.
• Produce a short 1-minute video in English showcasing Online Volunteer engagement during the campaign week, for use in WHO or UNV campaign recap materials. Prior video editing skills or experience are recommended.
• Attend and support the mandatory virtual orientation session in late July, along with any additional coordinator-specific briefing if scheduled.
• Online Volunteers will not provide any independent medical or nutrition or dietary advice.

The Online Volunteers will be equipped with a communications toolkit provided by WHO, containing approved key messages, sample social media captions, campaign hashtags, visual assets, breastfeeding facts, posting schedules, and guidance on respectful online engagement. The toolkit will support volunteers in sharing campaign content and developing their own personalized posts while adhering to WHO communication guidelines and evidence-based messaging.

Campaign coordinators will work with ten Group Coordinators comprising ten Outreach members in each group.

Please note that Online Volunteers will not provide medical advice or respond to individual medical enquiries. Their role is to share WHO-approved information and encourage the use of WHO, UNICEF and Government of Bangladesh resources for this purposes.

• Candidates should be able to participate in and support the online campaign throughout August 1-14th
• Prior experience as an Online Volunteer or in a similar digital engagement/volunteer coordination role preferred.
• Strong written communication skills in Bengali and English.
• Comfortable using social media platforms (Facebook, Instagram, X, LinkedIn, YouTube) for outreach and monitoring purposes.
• Basic video editing skills or experience strongly recommended, for producing the campaign recap video.
• Reliable internet access and availability to check in with group members regularly during the campaign period.
• Organized and detail-oriented, able to track and consolidate group engagement data accurately.

• Comfortable taking initiative and providing light-touch guidance to peers in a remote, volunteer-based setting.

• Strong understanding of social media platforms and the ability to communicate evidence-based health information in a clear, engaging, and culturally appropriate manner.

• Basic knowledge of online community engagement, social media interaction, and responsible digital communication is desirable.
• Strong written and verbal communication skills in English
• Demonstrated interest or experience in maternal and child nutrition, public health, community engagement, advocacy, communications, education, or social and behavioral change is an asset.
• Experience in engaging with in nutrition related national campaign (such as Nutrition Olympiad, National Nutrition Week, Youth clubs etc. ) is desirable
• Confirmation of non-engagement with the tobacco industry or non- State actors that work to further the interests of the tobacco industry, or with the arms industry or Breastmilk substitute industry.

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Potential interview questions

Added 1 day ago - Updated 4 hours ago - Source: unv.org