Business Development & Integration Manager
Develop and implement effective marketing strategies to enhance visibility and service outreach.
This opening is not available anymore.
Do not try to apply for this job.
Overview
Develop and implement effective marketing strategies to enhance visibility and service outreach.
You have:
- Develop a cost-efficient and effective marketing strategy appropriate for the desired market.
- Pilot test marketing products before rollout to the whole institution.
- Supervise creation and implementation of marketing plans for awareness.
- Prepare annual marketing budget and review it quarterly.
- Implement client protection policies ensuring clients are treated with respect.
- Achieve sales targets by proactively pursuing new business opportunities.
With 75 years of experience, our focus is on helping the most vulnerable children overcome poverty and experience fullness of life. We help children of all backgrounds, even in the most dangerous places, inspired by our Christian faith.
Come join our 31,000+ staff working in nearly 100 countries and share the joy of transforming vulnerable children’s life stories!
Key Responsibilities:
- Develops cost-efficient and effective marketing products and strategies that are appropriate for the desired market;
- Regularly upgrades/ enhances these marketing products and strategies
- Pilot test these marketing products before rollout to the whole institution;
- Reviews results of pilot test; and Refines these products
- Develops “attractive” name and packaging for every loan and deposit product, and other services, if any;
- Packages a marketing prospectus for the institution meant for investors, donors, credit providers, technical groups (such as CGAP, Micro save, etc.);
- Updates the marketing prospectus;
- Supervises creation and implementation of plans and methods to create awareness of all products and services offered by the MFI (e.g. newsletter, radio advertising, posters, school competitions, press releases, etc.);
- Supervises conduct of customer satisfaction s, competition and market surveys to determine areas for improvement in products and services.Recommends corrective actions and develops plans for COO and Board approval.
- Recommends to the senior management any proposed major changes on branch offices or infrastructures, such as relocation, renovation, etc.;
- Prepares an annual marketing plan
- Prepares the annual budget for marketing efforts;
- Reviews the budget quarterly;
- Maintains close contact with information network, including WV Regional and National Offices, and the like;
- Prepares and edits press releases on behalf of VFR and with approval from the CEO coordinates with different Media houses for final release.
- Develop promotional leaflets, fliers, calendars, etc
- Develops proposal to improve the overall image of VFR.
In the immediate term, reviews the corporate color, logo, and other identity; and based on expertise, determines ways to improve them;
Come up with a sales strategy for VFR
- Proactively pursue new business and sales opportunities
- Being fully aware of new products and competition status in the market
- Achieve growth and hit sales targets
- Ensure that the MFI reaches its target clients (poor, women with dependent children, Area Program), making necessary adjustments to do so (changes in geographical location, introduction of new products, linkages with WV Savings Groups, product processes related to delivery methods, education, etc.) while balancing the need for institutional sustainability;
- Ensure that clients and their children are protected and treated with respect in the provision of financial services through implementation of the client protection policies. This includes not over-indebting clients, appropriate debt collection practices, and active mechanisms for client complaint;
- Ensure that branch managers and staff are trained in and apply strong social performance practices (per points above);
Applicant Types Accepted:
Local Applicants Only
Potential interview questions
| How have you developed and implemented a successful marketing strategy in your previous roles? | This question assesses your ability to create strategic marketing initiatives. | Discuss a specific instance where your strategy led to measurable results. |
| Can you give an example of a time you improved a product based on pilot test results? | This question aims to understand your product development process. | Pro members can see the explanation. |
| What methods do you employ to gather customer satisfaction insights? | Pro members can see the explanation. | Pro members can see the explanation. |
| Describe a situation where you successfully achieved a sales target. What strategies did you use? | Pro members can see the explanation. | Pro members can see the explanation. |
| How do you ensure compliance with client protection policies in your work? | Pro members can see the explanation. | Pro members can see the explanation. |
| What experience do you have in managing a team to achieve organizational goals? | Pro members can see the explanation. | Pro members can see the explanation. |
| How do you stay updated on marketing trends and customer needs? | Pro members can see the explanation. | Pro members can see the explanation. |
| What strategies have you utilized to enhance the overall image of an organization? | Pro members can see the explanation. | Pro members can see the explanation. |
Added 2 months ago
-
Updated 2 months ago
-
Source:
wvi.org
