Broadcast Associate (Santiago, Chile) GS6 FTA

Contract

This is a G-6 contract. This kind of contract is known as General Service and related categories. It is normally only for nationals. It usually requires 6 years of experience, depending on education.

Salary

The salary for this job should be more than 3,065 USD.

Please keep in mind that the salary displayed here is an estimation by UN Talent based on the location and the type of contract. It may vary depending on the organization. The recruiter should be able to inform you about the exact salary range. In case the job description contains another salary information, please refer to this one.

The fundamental mission of UNICEF is to promote the rights of every child, everywhere, in everything the organization does — in programs, in advocacy and in operations. The equity strategy, emphasizing the most disadvantaged and excluded children and families, translates this commitment to children’s rights into action. For UNICEF, equity means that all children have an opportunity to survive, develop and reach their full potential, without discrimination, bias or favoritism. To the degree that any child has an unequal chance in life — in its social, political, economic, civic and cultural dimensions — her or his rights are violated. There is growing evidence that investing in the health, education and protection of a society’s most disadvantaged citizens — addressing inequity — not only will give all children the opportunity to fulfill their potential but also will lead to sustained growth and stability of countries. This is why the focus on equity is so vital. It accelerates progress towards realizing the human rights of all children, which is the universal mandate of UNICEF, as outlined by the Convention on the Rights of the Child, while also supporting the equitable development of nations.

UNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. To save their lives. To defend their rights. To help them fulfill their potential.

Across 190 countries and territories, we work for every child, everywhere, every day, to build a better world for everyone.

And we never give up.

For every child, a childhood

The Broadcast Associate at the GS-6 Level, in the Fundraising area, in Chile Country Office, reports to the Fundraising officer (acquisition) who is at the NOA level.

The incumbent will provide support to continue to increase the income of DRTV channel.

The incumbent will be responsible for coordinating the execution and implementation of the DRTV annual campaign and collaborating with the fulfillment of the annual established plan.

The Fund Raising Associate (Broadcast) GS6 under the general supervision and leadership of the Fundraising Officer (Acquisition) will coordinate the execution and implementation of DRTV strategy in mass media. The incumbent will support the Acquisition team in Chile with the development and evaluation of direct response television (DRTV campaign) as a pledge donor recruitment channel. This will require assisting in the development of media plans in collaboration with the media agency identifying and setting up appropriate response channels and coordinating the development of creativity by ensuring the involvement of key stakeholders within the office at all stages.

The position will collaborate also with the Digital teams in order to integrate DRTV and Digital plans in order to maximize response.

How can you make a difference?

Under the guidance of the Fundraising Officer Acquisition the Broadcast Associate will perform the following duties:

- Support in the overall project management of the DRTV activity plan across the year and the delivery of income, expenditure and donor targets.

- Working and coordinating with suppliers across media, creative and response channels.

- Maintain positive relationships with all suppliers related to the campaign.

- Assist in the development of test plans across audience, media, message and offer, alongside suppliers and other key stakeholders.

- Contribute in the sourcing of appropriate DRTV content and working with suppliers to develop that content into strong DRTV and supporting online and offline creative consistent with the UNICEF brand and accounting for globally accepted good practice.

- Ensure there are smooth data flows between all response channels, inbound and outbound teams and follow-on conversion and welcome activities.

- Ensure the required systems and procedures are in place to track and follow up results.

- Assist in defining and monitoring attribution models under the general supervision of the Fundraising Officer (Acquisition).

- Monitoring of results within each campaign, including the timely and accurate delivery of results from suppliers, and optimizing campaign performance where possible based on these results

- Support in the production of end of campaign results, key learnings and recommendations which then feed into the next phase of planned activity to continually improve performance.

- Collaborate with the following key staff members and teams to maximize DRTV performance:

• Telemarketing Specialists: To ensure that agencies, in-house capacity and all supporting technologies are set up to handle responses, that scripts are produced and that all in-bound operators are fully trained both before and during the campaign phases and debriefed after each campaign.

• The Digital teams: To ensure integration across channels and that strong supporting marketing collateral is produced across paid, earned and owned media.

• Communications Teams: To secure media support during the campaign.

• Donor Retention Teams: To ensure relevant ongoing supporter journeys for all new supporters recruited via DRTV campaigns.

- Prepare reports and analysis of the results of the campaign according to the needs of the area.

- Weekly monitor the fulfillment of goals in terms of acquiring new donors and propose actions to supervisor.

- Ensure a testing component during the campaign to achieve the best results with clear communication between all the actors involved in the execution of the DRTV campaigns and tests.

- Carry out the quotation and billing processes of the strategy and administrative tasks in general.

- Work with UNICEF international and regional teams to share information, best practices and identify new opportunities to be implemented.

- Support similar channels (Telethons or TV shows) when needed.

This post will contribute to the organization goals for:

- Continuous and systematic control and overview of the mass media campaigns.

- Development of new initiatives to ensure the growth of the acquisition channel and the achievement of the PFP annual objectives.

- Correct data collection for decision making.

- Management of relationships with suppliers and providers

To qualify as an advocate for every child you will have…

• Completion of Secondary School, preferably supplemented by management, advertising, sales or related areas training or courses in these areas. Technical and/or University education in Marketing, Communication, Business Administration, or related field studies are highly desirable.
• Minimum of 6 years of progressively relevant work experience in fundraising, publicity, work with media agencies, development and implementation of mass media campaigns and marketing. Knowledge of DRTV would be a plus.
• Developing country work experience and/or familiarity with emergencies is considered an asset.
• Fluency in Spanish and English.

For every Child, you demonstrate...

UNICEF's values of Care, Respect, Integrity, Trust, and Accountability (CRITA).

The UNICEF competencies required for this post are...

• Drive for Results (L2)
• Communication (L2)
• Working with People (L2)
• Following Instruction and Procedures (L2)
• Analyzing (L2)
• Planning & Organizing (L2)
• Applying Technical Expertise (L2)

To view our competency framework, please visit here.

UNICEF is committed to diversity and inclusion within its workforce, and encourages all candidates, irrespective of gender, nationality, religious and ethnic backgrounds, including persons living with disabilities, to apply to become a part of the organization.

UNICEF has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UNICEF, including sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination. UNICEF also adheres to strict child safeguarding principles. All selected candidates will be expected to adhere to these standards and principles and will therefore undergo rigorous reference and background checks. Background checks will include the verification of academic credential(s) and employment history. Selected candidates may be required to provide additional information to conduct a background check.

Remarks:

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Only shortlisted candidates will be contacted and advance to the next stage of the selection process.