Associate National Project Officer (Communications)

Contract

This is a NO-B contract. This kind of contract is known as National Professional Officers. It is normally only for nationals. It's a staff contract. It usually requires 2 years of experience, depending on education. More about NO-B contracts.

**OVERVIEW** ------------ Post Number : 4INEDPA048GI Grade : NO-B Parent Sector : Education Sector (ED) Duty Station: New Delhi Job Family: Communication and Information Type of contract : Project Appointment Duration of contract : 1 year Recruitment open to : Internal and external candidates Application Deadline (Midnight Paris Time) : 11-NOV-2022 UNESCO Core Values: Commitment to the Organization, Integrity, Respect for Diversity, Professionalism **Duration of contract: 1 year with possibility of extension subject to availability of funds and satisfactory performance.** **Only nationals of India may apply to this position.** **OVERVIEW OF THE FUNCTIONS OF THE POST** ----------------------------------------- UNESCO MGIEP focuses on achieving the United Nations’ Sustainable Development Goal 4.7 towards education for building peaceful and sustainable societies across the world by developing programmes and products that promote social and emotional learning, innovate digital pedagogies and empower the youth. UNESCO MGIEP‘s Social Emotional Learning (SEL) interventions draw on the science of learning and aim to build intellectual and emotional intelligence among learners through innovative pedagogies. Under the overall authority of the Director of the Institute and direct supervision of the Communications Officer, the incumbent will provide expertise in maximizing global visibility and awareness of the Institute, its mandate, projects, and events through a comprehensive and integrated approach to communications, including the website, Search Engine Optimization, Search Engine Marketing, Email Marketing, social media, and publications. More particularly, the incumbent will: **1. Build on and execute an Institute-wide sustained website and blog strategy towards increasing visibility and brand footprint** 1. Develop and monitor a web strategy for content, design, user experience, and user journey, in line with the UNESCO guidelines as well as incorporating the latest technology/trends into the website, towards making the website more inclusive and accessible 2. Develop Blog strategy and outreach, working with internal stakeholders and external partners 3. Generate monthly analytics reports and re-designing web/blog strategy to increase viewership **2. Search Engine Optimization (SEO) and Search Engine Marketing (SEM)** 1. Define and execute SEO strategy to rank in the top five searches across at least 5 keywords 2. Define and execute SEM / SEO strategy towards increasing global visibility of the brand **3. Email Marketing** 1. Integrated with the web strategy, re-define an email marketing strategy for the Institute, towards increasing personalization, acquiring userbase, and targeted marketing 2. Monitor key analytics and trends of the email marketing strategy and refine the strategy to ensure industry leadership Long Description ---------------- **4. Develop and execute an Institute-wide sustained social media strategy, including:** 1. With a creative agency, develop a channel-wise strategy for the social media handles, towards increasing follower base, industry leadership in engagement, and brand footprint across social handles (in line with social media trends) 2. Ahead of the curve – industry leader in visual and content strategy of social handles 3. Devise and execute a targeted approach for MGIEP’s stakeholders to increase visibility, awareness, and sign up for MGIEP’s platforms, courses, projects, events, publications, and channels 4. Oversee and increase the impact of the Institute’s social media channels (including, but not limited to Facebook, Twitter, Instagram, YouTube, LinkedIn, etc) with distinct monthly targets report of key outputs on each 5. Oversee generation, creation, editing, publishing, and sharing of daily (static and dynamic) content (original text, images, gifs, video, and others) that builds meaningful connections and encourages followers to take action 6. Create and execute a sustained engagement strategy for Institute’s key stakeholders – using a range of appropriate digital media tools such as podcasts, Twitter chats, discussions, Institute & Directors’ blogs, etc. Key targets and measures to be reported upon each month 7. Monitor social media channels and reporting of appropriate social data/metrics, insights, and best practices through a weekly dashboard 8. Create and execute consistent brand language and style for the Institute’s social media channels, in line with the overall branding approach for the Institute 9. Collaborating with other UN agencies and UNESCO Field Offices / National Commissions for cross-promotion of campaigns, publications etc through social media. **5. Partnership and Advocacy Marketing** 1. Identify, connect and collaborate with brands and influencers with a common purpose/goal to increase the global visibility of the Institute’s products, campaigns, and events **6. Publications** 1. Devise/conceptualize the design and production of Institute publications (i.e. statutory + programme specific as well as with Blue DOTs – UNESCO MGIEP’s flagship magazine, with the team) in various formats (print + digital) 2. Lead the Institute’s digital publications strategy in order to increase dissemination – including microsites, e-pubs, and others 3. With the team, devise and implement outreach strategy for publications to increase citations, policy uptake, and downloads **7. Any other task assigned by the supervisor/Director** **COMPETENCIES (Core / Managerial)** ------------------------------------ Communication (C) Accountability (C) Innovation (C) Knowledge sharing and continuous improvement (C) Planning and organizing (C) Results focus (C) Teamwork (C) Professionalism (C) For detailed information, please consult the [UNESCO Competency Framework](https://en.unesco.org/sites/default/files/competency_framework_e.pdf). **REQUIRED QUALIFICATIONS** --------------------------- **Education Qualification** - An advanced university degree (equivalent to a Master’s) in communication, journalism, or other related fields. **Experience** - A minimum of 2 years of relevant working experience in the field of communication. **Skills and competencies** - Knowledge of designing and implementing large-scale communication strategies - Knowledge of conceptualizing and overseeing the design and production of publications (in print/digital/epub formats) - In-depth knowledge of various web Content Management Systems as well as an understanding of SEO / SEM - In-depth knowledge and understanding of social media and digital marketing platforms and analytical tools (i.e. Facebook, Twitter, Instagram, YouTube, etc) and how they can be deployed - Ability to create static and dynamic (i.e. gifs) content using Adobe software - Excellent knowledge of the latest ICT/mobile technologies, systems, platforms, analytics, and reporting tools, with proven analytical and reporting skills - Good knowledge of current trends in websites, publications, and digital marketing - Excellent interpersonal skills and communication skills - Ability to work effectively and respectfully in a multicultural environment - Ability to work flexibly in adjusting work schedules and priorities **Languages** - Excellent knowledge of English (written and spoken). **DESIRABLE QUALIFICATIONS** ---------------------------- **Experience** - Professional experience within an international environment/United Nations Agency. - Experience working in a multidisciplinary team. **Languages** - Working knowledge of another UN language. **BENEFITS AND ENTITLEMENTS** ----------------------------- UNESCO’s salaries consist of a basic salary and other benefits, which may include, if applicable: 30 days annual leave, family allowance, medical insurance, pension plan, etc. The approximate Net Pensionable annual starting salary for this post is INR 2,464,143, subject to deduction of pension, insurance, etc. For full information on benefits and entitlements, please consult our [Guide to Staff Benefits.](https://en.unesco.org/sites/default/files/unesco-staff-compensation-booklet_en.pdf) **SELECTION AND RECRUITMENT PROCESS** ------------------------------------- Please note that all candidates must complete an on-line application and provide complete and accurate information. To apply, please visit the [ UNESCO careers website.](https://careers.unesco.org/careersection/2/joblist.ftl) No modifications can be made to the application submitted. The evaluation of candidates is based on the criteria in the vacancy notice, and may include tests and/or assessments, as well as a competency-based interview. UNESCO uses communication technologies such as video or teleconference, e-mail correspondence, etc. for the assessment and evaluation of candidates. Please note that only selected candidates will be further contacted and candidates in the final selection step will be subject to reference checks based on the information provided. **Footer** ---------- *UNESCO recalls that paramount consideration in the appointment of staff members shall be the necessity of securing the highest standards of efficiency, technical competence and integrity. UNESCO applies a zero-tolerance policy against all forms of harassment. UNESCO is committed to achieving and sustaining equitable and diverse geographical distribution, as well as gender parity among its staff members in all categories and at all grades. Furthermore, UNESCO is committed to achieving workforce diversity in terms of gender, nationality and culture. Candidates from non- and under-represented Member States ([last update here](https://en.unesco.org/careers/geographicaldistribution)) are particularly welcome and strongly encouraged to apply. Individuals from minority groups and indigenous groups and persons with disabilities are equally encouraged to apply. All applications will be treated with the highest level of confidentiality. Worldwide mobility is required for staff members appointed to international posts.* *UNESCO does not charge a fee at any stage of the recruitment process.*