Associate Marketing Manager, Brand

Communications & PR

Overview

Support the execution of integrated marketing strategies and campaigns for brand advancement.

You have:

• Bachelor’s degree in Marketing, Communications, Business, Public Health, or related field (or equivalent experience).
• Typically requires less than two (2) years of experience in marketing, communications, or campaign execution.
• Experience supporting or managing integrated marketing campaigns across multiple channels.
• Demonstrated ability to work independently and proactively manage priorities, drive projects forward, and bring forward solutions or recommendations within a defined scope.
• Demonstrated ability to manage projects and coordinate across multiple stakeholders and agencies/partners.
• Familiarity with marketing performance metrics and ability to work with campaign data to support execution, reporting, and optimization efforts.
• Effective written, verbal and presentation communication skills.
• Proficiency in Microsoft Office, design software, and familiarity with digital marketing tools and platforms.

Overview

Since our founding in 1924, we've cut cardiovascular disease deaths in half, but there is still so much more to do. To overcome today’s biggest health challenges and accelerate this progress, we need passionate individuals like you. Join our movement, be part of the progress, and help ensure a healthier future for all. You matter, and so does the impact you can make with us.

The American Heart Association has an excellent opportunity for an Associate Marketing Manager, Brand! This position can be home-based.

This is a full-time, benefits-eligible, and fixed-term position with current funding available through 3/31/2028.

The Association offers many resources to help you maintain work-life harmonization through your changing needs and life situations. To help you be successful, you will have access to Heart U, our award-winning corporate university, as well as additional training and support, locally.

#TheAHALife is more than a company culture; it is our way of life. It embodies our commitment to work-life harmonization and is guided by our core values where our employees can thrive both personally and professionally. Discover why you will Be Seen. Be Heard. Be Valued at the American Heart Association by following us on LinkedIn, Instagram, Facebook, X, and at heart.jobs.

Responsibilities

This role supports the development of and leads the execution of integrated marketing strategies and campaigns that advance brand, business, and public health objectives. The Associate Brand Marketing Manager partners with Sr. Brand Marketing Manager and cross-functional teams to bring campaigns to life across paid, owned, and earned channels while monitoring performance and optimizing results. The ideal candidate is a collaborative marketer who is a self-starter with strong project management and analytical skills to drive campaigns forward and contribute to achieving measurable impact.

Responsibilities

• Collaborate with Sr. Brand Manager and cross-functional teams in the execution of Marketing strategies and plans aligned to initiative and organizational objectives.
• Develop briefs for campaign-level creative and tactics based on established marketing strategy, clearly outlining objectives, target audience, messaging, deliverables, and channel execution to guide internal teams and agency partners.
• Own the execution and delivery of marketing campaigns across paid, owned and earned channels.
• Manage the day-to-day operational workstreams required to keep initiatives moving forward, including coordination, follow-ups, and executional handoffs.
• Serve as execution lead and project manager for assigned initiative, including maintaining timelines, trackers, meeting cadence, budget alignment and action items to ensure work progresses efficiently.
• Proactively identify risks, delays, or decisions needed and bring forward recommendations to keep work progressing.
• Collaborate with internal stakeholders (e.g., business units, communications, digital, creative) to ensure effective and timely execution of marketing initiatives. Manage agency interactions including briefing, follow-ups, and guiding execution within established strategic direction.
• Develop and adapt simple creative assets (e.g., Canva) within brand guidelines to support faster turnaround times and reduce reliance on external resources.
• Gather and report campaign performance metrics; partnering with Sr. Brand Manager on identifying trends, opportunities and deeper insights to contribute to storytelling.
• Contribute to cross-functional initiatives such as events, partnerships, and activations as needed to support broader marketing initiative goals.
• Build strong working relationships with internal partners to streamline processes, reduce friction, and maintain momentum across initiative.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, Public Health, or related field (or equivalent experience).
• Typically requires less than two (2) years of experience in marketing, communications, or campaign execution.
• Experience supporting or managing integrated marketing campaigns across multiple channels.
• Demonstrated ability to work independently and proactively manage priorities, drive projects forward, and bring forward solutions or recommendations within a defined scope.
• Demonstrated ability to manage projects and coordinate across multiple stakeholders and agencies/partners.
• Familiarity with marketing performance metrics and ability to work with campaign data to support execution, reporting, and optimization efforts.
• Effective written, verbal and presentation communication skills.
• Proficiency in Microsoft Office, design software, and familiarity with digital marketing tools and platforms.

Compensation & Benefits

The expected pay range will be $53,300.00 to $66,600.00. Pay is commensurate with experience; geographic differentials to the pay range may apply. The American Heart Association reserves the right to pay more or less than the posted range.

The American Heart Association invests in its people. Here are the main components of our total rewards package. Visit Rewards & Benefits to see more details.

• Compensation – Our goal is to ensure you have a competitive base salary. That’s why we regularly review the market value of jobs and make adjustments, as needed.
• Performance and Recognition – You are rewarded for achieving success through annual salary planning and incentive programs;eligibility for an incentive program is based on the type of position.
• Benefits – We offer a wide array of benefits including medical, dental, vision, disability, and life insurance, along with a robust retirement program that includes an employer match and automatic contribution. As a mark of our commitment to employee well-being, we also offer an employee assistance program, employee wellness program and telemedicine, and medical consultation.
• Professional Development – You can join one of our many Employee Resource Groups (ERG) or be a mentor/mentee in our professional mentoring program. Heart U is the Association’s national online university, with more than 100,000 resources designed to meet your needs and busy schedule.
• Work-Life Harmonization – The Association offers Paid Time Off (PTO) at a minimum of 16 days per year for new employees. The number of days will increase based on seniority level. You will also have a total of 12 paid holidays off each year, which includes several days off at the end of the year.
• Tuition Assistance - We support the career development of all employees. This program provides financial assistance to employees who wish to further their education and career in relation to their current duties and responsibilities, or for potential future positions in the organization.

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The American Heart Association’s 2028 Goal: Building on over 100 years of trusted leadership in cardiovascular and brain health, by 2028 the Association will drive breakthroughs and implement proven solutions in science, policy, and care for healthier people and communities. The greatest discoveries in health must reach everyone where they are.

**At American Heart Association | American Stroke Association, our mission is to be a relentless force for a world of longer, healthier lives, regardless of race, ethnicity, gender, gender identity, religion, age, language, sexual orientation, national origin and physical or cognitive abilities.

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In accordance with local and state laws where applicable, qualified applicants with arrest or conviction records will be considered for employment.

EOE/Protected Veterans/Persons with Disabilities

#AHAIND1, #LI-Remote

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Potential interview questions

Added 4 hours ago - Updated 4 hours ago - Source: heart.org