Associate Director Digital Marketing

Communications & PR

Overview

Oversee digital marketing programs and supporter acquisition efforts.

You have:

• Bachelor's degree or 8 years of work equivalent experience in high performance marketing with a consistent track record of income growth.
• Experience working in a variety of digital channels including paid search (SEM), display, social media advertising, CTV, audio, peer-to-peer and more.
• Experience of working in supporter acquisition.
• Experience with donor acquisition, specifically with sustainers (monthly) donors and mid-level donors.
• Strong interpersonal skills, collegial and collaborative, high energy and good-humored.
• Excellent written and verbal communication.

The International Rescue Committee (IRC) responds to the world’s worst humanitarian crises and helps people to survive and rebuild their lives. Founded in 1933 at the request of Albert Einstein, the IRC offers lifesaving care and life-changing assistance to refugees forced to flee from war or disaster. At work today in over 40 countries and 28 U.S. cities, we restore safety, dignity and hope to millions who are uprooted and struggling to endure. The IRC leads the way from harm to home.

IRC's External Relations (ER) department is responsible for the global delivery of private sector resources and plays a meaningful role in the creation of IRC’s brand, awareness and support for its advocacy goals.

Job Overview:

The Associate Director, Digital Marketing will manage the development and delivery of IRC’s USA supporter acquisition programs. You will help grow the U.S. supporter base via numerous channels and should be proficient across digital acquisition and retention channels such as paid search (SEM), display, social media advertising, connected TV (CTV), audio, peer-to-peer, and also including multi-channel approaches. Particularly, you will help improve sustainer (monthly donor) acquisition which will be critical bedrocks of our strategic growth.

In this role, you will work to a test, learn, and optimize culture, driven by data-based decision making. You will also manage a team whose focus is digital marketing channels, working with agencies, freelancers, consultants and team members to support this growth.

Major Responsibilities:

1. Oversee Mass Markets US's Digital Marketing program including paid media channels, website and donation form strategy and implementation, and P2P fundraising.

2. Manage a team of 2-3 team members along with key digital agencies in support of program.

3. Continually test and iterate recruitment of supporters. Adjust campaigns and tactics, optimize and pivot where necessary to reach strategic goals.

4. Continually monitor results and do analysis and adjust strategies to increase revenue.

5. Work with ER Analytics team to ensure all budgets, reports and analysis is recorded, tracked and fulfilling the needs of running an optimized digital fundraising program.

6. Work collaboratively with the creative and brand teams, to ensure IRC is delivering strong content with measurable outcomes and testing strategizes to improve performance in all our digital marketing efforts while ensuring all related assets are on brand and to a high standard.

7. Coordinate with colleagues in IPP on supporter acquisition campaigns with corporate brands, recent partners including: TripAdvisor, Airbnb and Google

8. Keep up to date on sector trends and critical metrics in acquisition with a particular focus on the US and our competitors.

9. Work with commitment, integrity, and accountability to the “IRC Way” – IRC Global Standards for Professional Conduct

Key Working Relationships:

Position Reports to: Director of Digital Marketing USA

Position directly supervises: Team of about 2 – 3

Job Requirements:

Education and work experience: Bachelor’s degree or 8 years of work equivalent experience in high performance marketing with consistent track record of income growth

Experience:

• Experience working in a variety of digital channels including paid search (SEM), display, social media advertising, CTV, audio, peer-to-peer and more

• Experience of working in supporter acquisition

Demonstrated Skill and Competencies:

• US experience in marketing in the following areas:

• Donor acquisition – specifically with sustainers (monthly) donors and mid-level donors

• Management of agencies

• Analytics set-up and monitoring

• Experience of driving a committed/monthly donor in USA highly desirable

• Experience of delivering emergency fundraising highly desirable

• Understanding of the US fundraising marketplace

• Proven ability using analytics to inform and influence decision-making

• Meticulous and a critical thinker, able to ask probing clear questions and drive toward solutions quickly

• Predisposition toward simple and practical solutions

• Strong interpersonal skills, collegial and collaborative, high energy and good humored

• Excellent written and verbal communication

Working Environment: This role requires working remotely full or part time (i.e., telecommuting).

At the IRC, we seek to build a welcoming, inclusive environment not only for our refugee clients, but for all of our employees. As an equal opportunity employer, we value the strength found in the diversity of voices, experiences, and backgrounds who join us in our work. Fostering an inclusive culture with equitable practices is everyone's responsibility, and we regularly offer trainings and opportunities to learn more and find ways to do better. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, socioeconomic status, or disability status. We are dedicated to ensuring that disabled individuals are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation. In your application, please feel free to indicate your preferred pronouns.

We recognize that few applicants may "check all the boxes," but that each person has their own unique strengths that they would bring to the table. In our commitment to building a diverse and authentic work culture, we invite you to apply anyway. You belong here.

The IRC and IRC workers must adhere to the values and principles outlined in IRC Way - Standards for Professional Conduct. These are Integrity, Equality, Service, and Accountability. In accordance with these values, the IRC operates and enforces policies on Beneficiary Protection from Exploitation and Abuse, Child Safeguarding, Anti Workplace Harassment, Fiscal Integrity, and Anti-Retaliation.

Compensation:

Posted pay ranges apply to US-based candidates. Ranges are based on various factors including the labor market, job type, internal equity, and budget. Exact offers are calibrated by work location, individual candidate experience and skills relative to the defined job requirements.

COVID-19 Vaccination Requirement:

In accordance with IRC’s duty to provide and maintain a workplace that is free of known hazards and our commitment to safeguard the health of our employees, clients, and communities, IRC requires new hires to furnish proof of vaccination against COVID-19 in order to be considered for any in-office or hybrid positions. All IRC US offices require full vaccination to attend any in-office functions (e.g., meetings, trainings).

Commitment to Diversity and Inclusivity:

IRC is committed to building a diverse organization and a climate of inclusivity. We strongly encourage applications from candidates who can demonstrate that they can contribute to this goal.

Equal Opportunity Employer:

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

US Benefits:

We offer a comprehensive and highly competitive set of benefits. In the US, these include: 10 sick days, 10 US holidays, 20-25 paid time off days (depending on role and tenure), medical insurance starting at $145 per month, dental starting at $7 per month, and vision starting at $5 per month, FSA for healthcare, childcare, and commuter costs, a 403b retirement savings plans with up to 4.5% immediately vested matching contribution, plus a 3-7% base IRC contribution (3 year vesting), disability & life insurance, and an Employee Assistance Program which is available to our staff and their families to support counseling and care in times of crisis and mental health struggles.

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Qualifications

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Potential interview questions

Added 3 years ago - Updated 1 year ago - Source: rescue.org