Assistant PSP IG Officer (Acquisition)

Hardship Level (not applicable for home-based)

A (least hardship)Family Type (not applicable for home-based)

FamilyStaff Member / Affiliate Type

UNOPS LICA8Target Start Date

2024-07-01Job Posting End Date

July 9, 2024Terms of Reference

1. General Background

The United Nations High Commissioner for Refugees (UNHCR) is mandated to lead and coordinate international action to protect and assist refugees and other persons of concern.

Private Sector Partnerships Service (PSP) sits within UNHCR's Division of External Relations (DER) and is responsible for mobilizing resources from the private sector for refugees. UNHCR have developed a $1 Billion Private Sector Fundraising Strategy 2018-2025. This strategy focuses on both Individual Giving and Private Sector Partnerships and identifies priority fundraising markets and regions.

Individual Giving (IG) is targeted at the general public to secure the support of individuals through regular, unrestricted donations, cash appeals and legacies. The aim is to generate both monthly and one-time donations from individuals using various channels and methods including direct mail, face-to-face fundraising, telemarketing, digital fundraising, DRTV and emergency fundraising, with focus on strong donor loyalty and lifetime value.

The purpose is to maximize the donor base from the individual giving (IG) for UNHCR, those with the ability to provide donations of between $1 to $10.000 per year to UNHCR.

PSP Malaysia will continue to operate new donor acquisition program across our existing fundraising channels, with F2F remaining the key income driver whilst continually looking for new ways to expand the Digital Fundraising market share in Malaysia including multichannel and direct response television (DRTV) activities.

Since there is dedicated Donor Care team to manage income generation from existing donors, The PSP IG Officer (Acquisition) will report to the PSP Officer direct and work closely with HQ and regional IG focal points to lead donor acquisition, supporter experience, donation website development, social media engagement, content, and campaign management.

2. Purpose and Scope of Assignment

• Contribute to the overall development and implementation of the Private Sector fundraising programme.
• Contribute to embedding digital transformation and supporter experience across all Individual Giving activity in line with the global strategy.
• Effectively manage the donor acquisition programme through several channels, potentially including face-to-face fundraising using both outsourced and in-house methods, digital fundraising, cold direct mail, direct response television and printed media.
• Effectively manage the donor retention and donor development programme through several channels including direct mail, email telemarketing and SMS.
• Co-ordinate fundraising communications and donor acquisition activities during emergency fundraising situations as fast and as effectively as possible and maintain accurate emergency response procedures.
• Contribute to the evolution of the Individual Giving fundraising programme by looking for opportunities to appropriately grow, diversify and utilise new technology.
• Co-ordinate integrated fundraising projects across different departments. Work closely with the major donor team to identify and migrate potential major donors.
• Co-ordinate and/or manage relations with partners, media, contractors and suppliers for PSP programmes.
• Co-ordinate and/or manage the PSP donor database ensuring that donor records are kept up to date. Produce ongoing analysis and monitor PSP campaign results.
• Contribute to donor understanding through ongoing research and analysis, and to implementing segmentation strategies for ‘one to many’ marketing activities.
• Monitor all key performance indicators and analysis to support and inform the Individual Giving strategy and its implantation.
• Contribute to the development of National Growth Fund submissions for Individual Giving fundraising to secure funding to increase and develop the donor base.
• Manage and/or oversee the Individual Giving budgets and complete quarterly reports including forecasts, and progress reports as required.
• Keep abreast of UNHCR’s work globally and communicate relevant information to existing and prospective audiences.
• Perform other related duties that may be required.

3. Monitoring and Progress Controls

• Supervision by PSP Officer (Malaysia)
• Close collaboration with IG focal points in HQs and Regional office.
• Face to Face, Digital, DRTV and multichannel acquisition income targets and objectives are reached within budgeted expenditure.
• Weekly/monthly work report to supervisor
• Mid-year and year-end evaluations to supervisor

4. Qualifications and Experience

a. Education

Completion of University degree with training in Business administration, Marketing, Political or Social Science or any related field.

b. Work Experience

For P1/NOA - 1-year relevant experience with Undergraduate degree; or no experience with Graduate degree; or no experience with Doctorate degree.

Qualifications in fundraising, marketing.

Essential Minimum of one year of professional experience in Private Sector Fundraising and in particular Individual Giving. Expertise and up-to-date knowledge of donor acquisition channels (Face-to-Face, Digital, Mail and DRTV desirable), donor retention and donor development methods. Proven project management skills for integrated fundraising or communications campaigns. Proven ability to meet fundraising targets. Experience in relationship management with Suppliers and Supporters. Proficiency in, and experience working with Microsoft Office. Proven ability to deal with multiple tasks/projects.

Desirable Knowledge of the United Nations and working within the United Nations. Experience emergency fundraising, monthly giving, middle level giving and legacy marketing. Analytical and creative thinking ability.

c. Key Competencies

Core Competencies Accountability Communication Organizational Awareness Teamwork & Collaboration Commitment to Continuous Learning Client & Result Orientation Managerial Competencies Empowering and Building Trust Managing Performance Judgement and Decision Making Managing Resources Cross-Functional Competencies Analytical Thinking Innovation and Creativity Planning and Organizing

Functional skills FR-PSFR Direct Marketing and Direct Response Fundraising FR-Experience in Private Sector Fundraising FR-Fundraising-face to face, mass appeal, digital, emergency, DRTV, etc. FR-e-Fundraising FR-Online communications, web-based marketing and fundraising contents FR-Fundraising approach skills (Face2Face/Sales Prog Outsourced-Sales workforce/Door2Door) CO-Cross-cultural communication SO-Negotiation skills MS-Analysis MS-Drafting, Documentation, Data Presentation

Language Requirements

For National Professional jobs: Knowledge of English and Malay. Mandarin and/or Tamil is desirable.Standard Job Description

Required Languages

English,

Chinese,

Desired Languages

Malay,

Tamil,

Additional Qualifications

Skills

Digital Events, Digital Marketing Tools, Direct Response, Donor Acquisition, Donor Development, Fundraising, Fundraising Communications, Strategy AnalyticsEducation

Bachelor of Arts (BA): Marketing, Bachelor of Science (BS): FundraisingCertifications

Work Experience

Private Sector PartnershipsOther information

This position doesn't require a functional clearance Home-Based

No