Re-advertisement: Individual Contractor (9 months, Full-time): Market Research Specialist, Market Knowledge, Division of Private Fundraising and Partnerships (PFP)

This opening expired 2 months ago.

UNICEF - United Nations Children's Fund

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Application deadline 2 months ago: Wednesday 9 Nov 2022 at 22:55 UTC

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This is a Consultancy contract. More about Consultancy contracts.

UNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. To save their lives. To defend their rights. To help them fulfill their potential.

Across 190 countries and territories, we work for every child, everywhere, every day, to build a better world for everyone.

And we never give up.

For every child's dream

Within Private Fundraising and Partnerships’ (PFP) Marketing and Media Services Section, the Market Knowledge Unit (MKU) provides insights and knowledge to UNICEF National Committees, Private Sector Fundraising country offices, as well as other sections and units within PFP.

PFP Marketing and Media Services Section provides UNICEF National Committees and fundraising country offices, Regional Support Centres as well as NY Headquarters with guidance and technical support for their public outreach efforts, including individual donations, corporate engagement, and brand and communications. This involves providing full market research services (across all methodologies), market measurements as well as thought leadership and inspirational pieces.

How can you make a difference?

This individual contractor is being established to increase the Market Knowledge unit’s capacity in the context of an increasing number of markets and new projects.

Main areas have been identified:

  1. Support the Global Brand study, one of the MKU flagship study (including over 40 markets),

  2. Help MKU establish Digital Qualitative Research Capacity - “Talk to Your Audience, Digital”.

  3. Contribute to the production of the MKU annual Trends report and Insight Café videos


In close coordination with the Market Research Specialist and Market Research Manager, more specifically on:

  1. the global brand Study:

  2. Develop country/regional reports, run quality checks, coordinate reporting with the agency.

  3. Develop and run presentations/webinars for the country teams and internal stakeholders.

  4. Run relevant analyses to join the dots with other research/insights available to bring added-value and actionable insights, analysis of global brand results/trends.

  5. Prepare research summaries- following the delivery of the country presentations.

  6. Update the Barometer Toolkit bringing inspiring examples of activating brand insights.

  7. the digital qualitative research capacity:

  8. explore the research industry’s innovative digital methods and global suppliers

  9. identify internal use cases and value-add

  10. draft a ‘Terms of Reference’ and request research suppliers to submit proposals.

  11. the Trends report and Insight Café videos:

  12. select trends across multiple sources that are relevant for UNICEF marketing & fundraising

  13. curate the trends with key implications and case examples

  14. compile into a report

  15. re-package key insights (sourced internally and externally) as short videos for always on ‘insightment’.


High quality, accurate and timely project management, reports, summaries and engaging presentations for all studies.


  • December-January: Trends and Digital qualitative TOR
  • February- March 2023: Preparation of the country reports, presentations and summaries, and deployment of the country results- Barometer Light (17 markets)
  • April- May 2023: Trends & Insights Café videos

  • Mid-May – end July 2023: Preparation of the country reports, presentations and summaries, and deployment of the country results - Full Barometer (25 markets)

  • August 2023: Support the global results analysis and delivery of the updated Barometer Toolkit


Full-time, 9 months, tentatively starting on 28 November 2022.


The incumbent will report to Market Research Specialist, MKU, PFP in close collaboration with Janet May, Market Research Manager, MKU, PFP.


Home-based within CET time zone + or - 2 hours, with option to work from Geneva office as regulations allow.

No travel required during the assignment.

To qualify as an advocate for every child you will have…


  • Advanced university degree (Master's degree or higher) in marketing, research or any other related fields is re-quired. Alternatively, a first level university degree (Bachelor's degree) with additional experience in relevant fields may be accepted in lieu of an advanced university degree.


  • Minimum of 5 years of progressively responsible professional work experience in Market Research areas, brand research, qualitative research and innovative digital research methodologies, some at the international level, is required.

  • Previous experience in research/branding/communication in the private sector is a strong asset.

  • Prior experience in market research for a non-profit organization is desirable.
  • Solid experience in Excel/data analysis, creation and delivery of engaging presentations is an asset.
  • Experience working in an international environment is a plus.
  • Basic online video production skills would be an asset.


  • Fluency in English is required. Knowledge of another official UN language (Arabic, Chinese, French, Russian or Spanish) is an asset.

For every Child, you demonstrate…

UNICEF's values of Care, Respect, Integrity, Trust, Accountability, and Sustainability (CRITAS).

To view our competency framework, please visit here.


Please indicate your ability, availability, and gross daily/monthly rate (in US$) to undertake the terms of reference above (including travel and daily subsistence allowance, if applicable). Applications submitted without a daily/monthly rate will not be considered. Also, please mention the earliest date you can start.

Only shortlisted candidates will be contacted and advance to the next stage of the selection process.

Individuals engaged under a consultancy or individual contract will not be considered “staff members” under the Staff Regulations and Rules of the United Nations and UNICEF’s policies and procedures, and will not be entitled to benefits provided therein. Their conditions of service will be governed by their contract and the General Conditions of Contracts for the Services of Consultants and Individual Contractors. Consultants and individual contractors are responsible for determining their tax liabilities and for the payment of any taxes and/or duties, in accordance with local or other applicable laws.

The selected candidate is solely responsible to ensure that the visa (applicable) and health insurance required to perform the duties of the contract are valid for the entire period of the contract. Selected candidates are subject to confirmation of fully-vaccinated status against SARS-CoV-2 (Covid-19) with a World Health Organization (WHO)-endorsed vaccine, which must be met prior to taking up the assignment. It does not apply to consultants who will work remotely and are not expected to work on or visit UNICEF premises, programme delivery locations or directly interact with communities UNICEF works with, nor to travel to perform functions for UNICEF for the duration of their consultancy contracts.

UNICEF is here to serve the world’s most disadvantaged children and our global workforce must reflect the diversity of those children. The UNICEF family is committed to include everyone, irrespective of their race/ethnicity, age, disability, gender identity, sexual orientation, religion, nationality, socio-economic background, or any other personal characteristic.

UNICEF offers reasonable accommodation for consultants/individual contractors with disabilities. This may include, for example, accessible software, travel assistance for missions or personal attendants. We encourage you to disclose your disability during your application in case you need reasonable accommodation during the selection process and afterwards in your assignment.

UNICEF has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UNICEF, including sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination. UNICEF also adheres to strict child safeguarding principles. All selected candidates will be expected to adhere to these standards and principles and will therefore undergo rigorous reference and background checks. Background checks will include the verification of academic credential(s) and employment history. Selected candidates may be required to provide additional information to conduct a background check.

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