Internship – Stakeholder Engagement Intern

Communications, Advocacy and Marketing, CAM

Remote or in person for HQ Rome, Italy

The World Food Programme (WFP) is the leading humanitarian organization saving lives and changing lives, delivering food assistance in emergencies and working with communities to improve nutrition and build resilience. We are currently seeking to fill an intern position in the Marketing Team of the Communications, Advocacy and Marketing Division, based in Rome, Italy.

Brief description of the Social Media Team, CAM Division:

The Brand Building and Engagement Team (BBE) aims to reach and motivate these important stakeholders through influential voices, tailored content, and memorable experiences, leveraging data and insights into their views and behaviors. By doing so, we can effectively establish WFP as the leading humanitarian organization fighting hunger worldwide and trigger action for Zero Hunger.

Under the direct supervision and guidance of the Global Influencer Marketing Manager and support of the Brand Partnerships Manager in Rome, the intern will support the day-to-day running and implementation of WFP’s global stakeholder engagement programme, including Goodwill Ambassadors, celebrities and influencers, government donors and other key partners. In addition, the intern will support the development and execution of strategic outreach initiatives that leverage external stakeholders around WFP priority narratives to reinforce organizational objectives and mobilize support.

General Information

Title of Post: Internship

Supervisor: Global Influencer Marketing Manager

Unit: Communications, Advocacy and Marketing Division

Country: Italy

Duty Station: HQ Rome or remote

Duration of internship: 6 months extendable to 8

Expected Start Date: end August / beginning September

Duties and responsibilities

Stakeholder Engagement and Outreach:

• Assist with identification and outreach to external stakeholders (influencers, celebrities, government donors, partners) to support WFP’s campaigns, events and other strategic visibility initiatives.
• Assist with the creation of outreach materials, presentations, briefing documents, assets and other relevant materials.
• Draft and curate messages and copy for activities leveraging external stakeholders, including social media activities.
• Together with WFP’s Social Media Unit and BBE, support with the ideation and development of engagement mechanisms and creative collaboration opportunities with external stakeholders.

Monitoring & Measurement:

• Support with social media and traditional media listening and monitoring of stakeholder activities involving WFP and report on their performance.
• Update and maintain internal databases and other monitoring systems with stakeholder-related data, including government donor insights, and other key information.
• If applicable, assist with the onboarding of an influencer marketing insight tool, including migration of data, management of workflows, and troubleshooting.

Capacity-Building & Knowledge Management:

• Support in the planning and coordination of internal workshops and trainings on stakeholder engagement strategies and best-practices.
• Support with the creation of training materials and other content and resources for internal capacity- and expertise-building around stakeholder engagement topics.
• Update and maintain internal knowledge management hubs and platforms.
• Monitor emerging industry trends and best-practices and provide recommendations on stakeholder engagement programme optimization.

Other:

• Assist with writing, fact-checking, outreach and additional external stakeholder-led projects as necessary.

By the end of the assignment the intern will have developed:

• The establishment and regularization of an external engagement calendar with a quarterly outlook of upcoming campaigns and initiatives and key information on how external stakeholders can get involved.
• The establishment of a donor visibility monitoring system with past, current and upcoming government donor engagement activities, including gathering of lessons-learnt and best-practices.
• An updated database / portfolio documenting current formal and frequent relationships and other relevant information, including interests, relationship status, market and past engagement

Qualifications and experience

Education:

Currently enrolled in a recognized university undergraduate or graduate programme or be a recent graduate (within 6 months from the VA closure) in Branding, Communications, Marketing or other relevant field.

Experience:

Has attended University courses in the last 12 months and have completed at least two years of undergraduate studies.

Required Skills/WFP Competencies:

• Effective written and verbal communication skills;
• Digitally savvy and knowledgeable about the influencer marketing industry (knowledge of purpose-driven influencer marketing is a plus);
• Deep understanding of social media platforms (Instagram, YouTube, TikTok, Twitter, Facebook);
• Highly organized and detail-oriented;
• Proactive, strategic and able to work independently (including in a remote environment);
• Ability to multi-task and solve problems in a fast-paced environment;
• Ability to produce engaging materials to serve a number of different internal and external audiences;
• Creative, with the ability to quickly adapt and master new digital tools to create content and materials.

Working Languages

• Excellent command of written and spoken English. Working knowledge of a second UN language would be an asset.

Supervision (Level/Methods of Supervision)

Under the direct supervision of the Global Influencer Marketing Manager, the incumbent will be provided with mentoring, guidance and technical supervision. Performance planning and reviews as well as learning and development discussions will be elemental part of the supervision. The Head of Marketing will be the second-level supervisor. With the support of a comprehensive induction package and assignment of a buddy/mentor, the intern will rapidly become a productive member of the team.

Training components

Throughout their assignment WFP interns have access to an industry leading learning platform, weLearn. Depending on opportunities and availability of funds, he/she may participate in WFP workshops or seminars, as appropriate.

Learning Elements

• Manage one of the fastest-growth social media platforms for the world’s largest humanitarian agency
• Participate in the content ideation and content production process, working closely with other content creators at WFP
• Understand social media performance metrics and how to feed actionable insights back into the content production loop
• Work as part of a multicultural, diverse team managing WFP’s largest online communications channels
• Understand core narratives and key thematic areas of WFP’s work

Information on the Country of Assignment

• Living conditions in Rome, Italy

(Living conditions, security, health, etc)

The security situation in Italy remains in line with other European Countries. There are no specific threats against the UN in Italy. Considering the ongoing defeat of Daesh in the war territories, the trend in the short and mid-term will most likely continue to see the return of the militants to the countries of origins, including Italy. Insurrectional anarchism remains sufficiently organized on the Italian territory, as it has been present for many years. This movement could target the UN in the context of its anti-capitalism/anti-western narrative. 2) Whilst UN staff continue to be victims of minor crime such as street robbery and apartment break-ins, the infrequency of attacks and random nature of locations do not indicate that UN staff are at an elevated risk in comparison to residents or tourists in Italy. 3) Italy’s national territory is exposed to a broader range of natural hazards than any other European country. The vulnerability of its population and built environment is often severe and has in some cases been exacerbated by human activities.

VA Reference no: 166798

Closing Date: 6 July 2022

Terms and Conditions:

• Interns receive a monthly stipend from WFP up to the maximum amount of US$1000 per month depending on the duty station of assignment.
• WFP is not responsible for living expenses, arrangements for accommodation, necessary visas and related costs.
• WFP will reimburse travel ticket for candidates who are nationals of developing countries and are pursuing their studies in their home country.
• WFP will recognize candidates’ educational credentials from recognised institutions that have been certified by competent international or national authorities such as the United Nations Educational, Scientific and Cultural Organization (UNESCO) or Ministries of Education.
• Candidates who bear any of the following relations to WFP staff members are not eligible to apply: sons, daughters, brothers or sisters.

Female applicants and qualified applicants from developing countries are especially encouraged to apply. WFP has zero tolerance for discrimination and does not discriminate on the basis of HIV/AIDS status.

No appointment under any kind of contract will be offered to members of the UN Advisory Committee on Administrative and Budgetary Questions (ACABQ), International Civil Service Commission (ICSC), FAO Finance Committee, WFP External Auditor, WFP Audit Committee, Joint Inspection Unit (JIU) and other similar bodies within the United Nations system with oversight responsibilities over WFP, both during their service and within three years of ceasing that service.

Fighting Hunger Worldwide