Consultant for carrying out communications activities on behavioural change and sustainable lifestyles

Result of Service Social media campaign, designing and producing 30 posts and 50 stories for social media contents, series of 5 newsletters, and outreach report.

Work Location Home-Based

Expected duration 5 months

Duties and Responsibilities Organizational Setting, Purpose and Objective:

The United Nations Environment Programme (UNEP) is the leading global environmental authority that sets the global environmental agenda, promotes the coherent implementation of the environmental dimension of sustainable development within the United Nations system and serves as an authoritative advocate for the global environment. This consultancy is home- based under the supervision of the Regional Coordinator of the Finance and Economic Transformations subprogramme, of the UNEP West Asia Office (UNEP ROWA). UNEP’s work in Finance and Economic Transformations focusses on supporting regions, countries and businesses in their transition to inclusive green economies. This involves promoting green finance and investments, sustainable trade, mainstreaming of green economy pathways into sustainable development planning and sectoral policies in order to decouple (i.e. delink) economic growth and activity from environmental impact while improving human well-being and job creation. Through its focus on Inclusive Green Economies, the programme pays specific attention to the social dimensions of sustainable development and green economy. Fostering equality, equal participation and the creation of decent jobs are central to human well-being. Sustainable lifestyles and consumption patterns are also essential in this regard. Through changing behaviour and consumption patterns, powerful market signals will be sent that will enable the transition to inclusive green economies. This contract aims at creating communications contents for supporting behavioural change and sustainable lifestyle targeting different areas such as to name a few; food waste, textile sector, fashion, and plastics. The objective of this contract is to substantively support UNEP ROWA team with contents designing and production (either animated contents, graphics, or photos) of posts and stories, as well as developing the brand image, title of campaign, and hashtags. The impact of the communications activities will have to be monitored through outreach Key Performance Indicators (KPIs). The conveyed messages will have to be coherent with the work carried out by UNEP.

• Duties and Responsibilities:

Under the direct supervision of the Resource Efficiency Regional Coordinator, in UNEP West Asia Office, the consultant will take the overall responsibility of the following: - Develop a social media campaign, designing contents (animated contents, graphics, or/and photos) and producing posts (around 30) and stories (around 50) for initiatives related to behavioural change and sustainable lifestyle - Develop a series of newsletters to communicate and engage stakeholders on upcoming events and updates - Develop different communication assets required to communicate various events, programs, and updates. - Design the outreach report, identifying the Key Performance Indicators (KPIs) to measure and report the impact of the communication assets produced

Qualifications/special skills Academic Qualifications: University degree (Master’s) in Media Studies / Advertising / Marketing or any related field, is required. Experience: Two years of relevant experience in developing campaigns for social media along with content creation, is required. Handling a client’s social media account is preferable Language: Fluency in written and spoken English, is required. Arabic is advantageous.

No Fee THE UNITED NATIONS DOES NOT CHARGE A FEE AT ANY STAGE OF THE RECRUITMENT PROCESS (APPLICATION, INTERVIEW MEETING, PROCESSING, OR TRAINING). THE UNITED NATIONS DOES NOT CONCERN ITSELF WITH INFORMATION ON APPLICANTS’ BANK ACCOUNTS.