Consultant (12 months, home-based): Paid Social Ads, Individual Giving, Division of Private Fundraising and Partnerships (PFP)

Contract

This is a Consultancy contract. More about Consultancy contracts.

UNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. To save their lives. To defend their rights. To help them fulfill their potential.

Across 190 countries and territories, we work for every child, everywhere, every day, to build a better world for everyone.

And we never give up.

For every child, hope

As a Paid Social Ads Consultant, the primary focus will be on media optimization and planning across various social ads platforms, including META, TikTok, and Twitter. The role will primarily involve Paid Social Ads and/or Programmatic Display, but may also include exposure to Mobile DSP, Video DSP, and Direct Publisher (traditional planning) based buying. The Paid Social Ads Consultant will be part of an innovative, fast-growing paid media and performance marketing team that aims to revolutionize digital fundraising through a multi-channel, data-driven approach.

The role is a key element in the Digital Fundraising team, contributing substantially towards its digital revenue growth, taking digital fundraising visa paid social ads to an advanced level.

How can you make a difference?

MAIN TASKS

• Manage and optimize paid social ads campaigns with a goal to increase conversions (new donor acquisition), revenue maximization, and optimize cost across global markets from EAP, ECARO, MENA and other regions. The consultant will be a part of the virtual digital hub responsible for working alongside creatives, data, analytics, technology and external vendors (Digital performance agencies) to improve paid social ads performance, internal processes and operational structure.
• Provide monthly/quarterly reports communicating overall progress, latest trends, risks, issues, and strategic guidance, which will help improve overall digital fundraising performance across the paid social channels such as META, TikTok, Snap Chat, Twitter, and others.
• Develop Best practices, documented learnings, toolkits, which can be replicated across global markets.

Key Activities

• Day-to-day management of ad campaigns including ad operations, budget allocation, bid adjustment, optimization, execution, reporting, quality checks and knowledge management.
• Work with data, tech, analytics, content, retention, other paid media stakeholders and external agencies to scale online fundraising.
• Stay up to date with new social and programmatic trends and test flagship and/or beta products for strategic ad accounts and campaigns;
• Sound understanding of digital ad serving/tracking platform; Google Analytics, Ads Data Hub, FB CAPI, GMP suite, Cookie less technology, IOS 14 impact on campaign delivery and optimization;
• Ownership of market P&L goals, tactical direction, optimization, budget pacing, and efficient delivery mechanism.
• Research and communicate the competitive landscape in the identified markets

DELIVERABLES

• DELIVERABLES 1: Deliver key business KPIs such as new donor acquisition, revenue, CPA, ROAS, retention and LTV, across identified markets (performance at scale).
• DELIVERABLES 2: Timely Campaign delivery: Manage end to end operations starting from research, campaign set up, daily optimization, data analysis, insights and recommendations, initiatives, and reporting.
• DELIVERABLES 3: Build templates, best practices, processes, and trainings for other paid media team colleagues to get trained and up to date on paid social ads.
• DELIVERABLES 4: Knowledge management: Share key learnings, recommendations, and advanced use cases and work with wider digital team (Data, tech, content, more) to drive consistent messaging on performance marketing.
• DELIVERABLES 5: Vendor management: Work with external agencies to scale business results; digital and otherwise.

Work Assignment Overview - Paid social Ads management (Performance marketing):

• By March 2023
  • 8.33% of deliverable 1
  • 8.33% of deliverable 2
  • 8.33% of deliverable 3
  • 8.33% of deliverable 4
  • 8.33% of deliverable 5
• By April 2023
  • 8.33% of deliverable 1
  • 8.33% of deliverable 2
  • 8.33% of deliverable 3
  • 8.33% of deliverable 4
  • 8.33% of deliverable 5
• By May 2023
  • 8.33% of deliverable 1
  • 8.33% of deliverable 2
  • 8.33% of deliverable 3
  • 8.33% of deliverable 4
  • 8.33% of deliverable 5
• By June 2023
  • 8.33% of deliverable 1
  • 8.33% of deliverable 2
  • 8.33% of deliverable 3
  • 8.33% of deliverable 4
  • 8.33% of deliverable 5
• By July 2023
  • 8.33% of deliverable 1
  • 8.33% of deliverable 2
  • 8.33% of deliverable 3
  • 8.33% of deliverable 4
  • 8.33% of deliverable 5
• By August 2023
  • 8.33% of deliverable 1
  • 8.33% of deliverable 2
  • 8.33% of deliverable 3
  • 8.33% of deliverable 4
  • 8.33% of deliverable 5
• By Sept 2023
  • 8.33% of deliverable 1
  • 8.33% of deliverable 2
  • 8.33% of deliverable 3
  • 8.33% of deliverable 4
  • 8.33% of deliverable 5
• By Oct 2023
  • 8.33% of deliverable 1
  • 8.33% of deliverable 2
  • 8.33% of deliverable 3
  • 8.33% of deliverable 4
  • 8.33% of deliverable 5
• By Dec 2023
  • 8.33% of deliverable 1
  • 8.33% of deliverable 2
  • 8.33% of deliverable 3
  • 8.33% of deliverable 4
  • 8.33% of deliverable 5
• By Jan 2024
  • 8.33% of deliverable 1
  • 8.33% of deliverable 2
  • 8.33% of deliverable 3
  • 8.33% of deliverable 4
  • 8.33% of deliverable 5
• By Feb 2024
  • 8.33% of deliverable 1
  • 8.33% of deliverable 2
  • 8.33% of deliverable 3
  • 8.33% of deliverable 4
  • 8.33% of deliverable 5

To qualify as an advocate for every child you will have…

Education:

• First-level university degree (Bachelor or higher) in Marketing, Communications or Engineering or another relevant field is required.

Experience:

• Minimum of 2 years of relevant professional work experience in Digital Marketing, Performance marketing, paid social ads management across Facebook, Instagram, TikTok, more media planning, buying, trading areas, or other related fields.
• 2+ years of hands-on performance marketing experience preferably during the rapid growth phase of a start-up in the Technology / Marketing or advertising agency
• 2+ years of paid social experience in managing hands-on ad operations, campaign execution, bid strategy, sanity checks, analysis, optimization, reporting (Automated and manual) (must-have)
• Proven knowledge of Paid Social ads (FB, Instagram, Tiktok, Snapchat, Twitter, Youtube)
• Hands-on experience of working with Google Analytics, FB CAPI, Double click (CM), Sales Force, Drupal, etc (is a plus)
• Experience managing monthly media spends upwards of $200,000
• Have demonstrated ability to think end-to-end, manage long-term projects and manage multiple projects simultaneously across 2 or more international geographies

Others:

• Highly organized and attention to details
• Data-backed and analytical approach; Loves numbers, data mining, data science and insight generation. Possess innate curiosity and aptitude
• Love Digital Marketing and everything around it
• And most importantly, LOVE fundraising for a cause and strive for maximum results and online donor satisfaction
• Must be passionate about paid ads and the technologies used to support online and/or mobile advertising operations: ad serving, audience management tools, analytics, CDP and third-party ad tags.
• Must love and be curious about data analytics and how that affects the bottom line
• Well versed in the Microsoft Office suite, especially Excel and PowerPoint
• Professional communication, both written and verbal
• Keen problem-solving and troubleshooting abilities, along with a first-principal approach
• Have high levels of integrity, autonomy, and self-motivation

Language:

• Fluency in English is required.

Knowledge of another official UN language (Arabic, Chinese, French, Russian and Spanish) is considered as an asset.

For every Child, you demonstrate…

UNICEF's values of Care, Respect, Integrity, Trust, Accountability, and Sustainability (CRITAS).

To view our competency framework, please visit here.

Remarks:

Remarks:

Please indicate your all-inclusive (lump sum) fees against the deliverables listed above, including all associated administrative and travel costs (if applicable), in the cover letter. The office selects the individual based on best value for money.

Payment of professional fees will be based on submission of agreed deliverables. UNICEF reserves the right to withhold payment in case the deliverables submitted are not up to the required standard or in case of delays in submitting the deliverables on the part of the consultant.

Only shortlisted candidates will be contacted and advance to the next stage of the selection process.

Individuals engaged under a consultancy or individual contract will not be considered “staff members” under the Staff Regulations and Rules of the United Nations and UNICEF’s policies and procedures, and will not be entitled to benefits provided therein (such as leave entitlements and medical insurance coverage). Their conditions of service will be governed by their contract and the General Conditions of Contracts for the Services of Consultants and Individual Contractors. Consultants and individual contractors are responsible for determining their tax liabilities and for the payment of any taxes and/or duties, in accordance with local or other applicable laws.

The selected candidate is solely responsible to ensure that the visa (applicable) and health insurance required to perform the duties of the contract are valid for the entire period of the contract. Selected candidates are subject to confirmation of fully-vaccinated status against SARS-CoV-2 (Covid-19) with a World Health Organization (WHO)-endorsed vaccine, which must be met prior to taking up the assignment. It does not apply to consultants who will work remotely and are not expected to work on or visit UNICEF premises, programme delivery locations or directly interact with communities UNICEF works with, nor to travel to perform functions for UNICEF for the duration of their consultancy contracts.

UNICEF is here to serve the world’s most disadvantaged children and our global workforce must reflect the diversity of those children. The UNICEF family is committed to include everyone, irrespective of their race/ethnicity, age, disability, gender identity, sexual orientation, religion, nationality, socio-economic background, or any other personal characteristic.

UNICEF offers reasonable accommodation for consultants/individual contractors with disabilities. This may include, for example, accessible software, travel assistance for missions or personal attendants. We encourage you to disclose your disability during your application in case you need reasonable accommodation during the selection process and afterwards in your assignment.

UNICEF has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UNICEF, including sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination. UNICEF also adheres to strict child safeguarding principles. All selected candidates will be expected to adhere to these standards and principles and will therefore undergo rigorous reference and background checks. Background checks will include the verification of academic credential(s) and employment history. Selected candidates may be required to provide additional information to conduct a background check.