Consultant (10 months, home-based): Market Knowledge, MKU, Division of Private Fundraising and Partnerships (PFP)

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UNICEF - United Nations Children's Fund

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CH Home-based; Geneva (Switzerland)

Application deadline 9 months ago: Monday 5 Jun 2023 at 21:55 UTC

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Contract

This is a Consultancy contract. More about Consultancy contracts.

UNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. To save their lives. To defend their rights. To help them fulfill their potential.

Across 190 countries and territories, we work for every child, everywhere, every day, to build a better world for everyone.

And we never give up.

For every child, hope

This consultancy is being established to support the Market Knowledge unit with additional specialized skills and deliver results on an increasing number of new research projects and markets to support.

Specific research projects:

  1. Support the Global Brand study, one of the MKU flagship study

  2. Help MKU develop a digital research platform “Talk to Your Audience” providing:

  3. access to pre-recruited standard audiences

  4. customized and templated UNICEF surveys

  5. Contribute to the production of the MKU annual Trends report

How can you make a difference?

Scope of Work:

In close coordination with the Market Research Specialist and Market Research Manager, more specifically on:

  1. the global brand Study:

  2. Prepare country reports and presentations, including quality checks, addition of relevant insights or analyses form other studies to bring added-value and clear summary of key insights and actionable, coordinate reporting with the agency and the research specialist according to the deployment plan

  3. Organize and run engaging presentations/webinars for the country teams and internal stakeholders.
  4. Run relevant analyses to join the dots with other research/insights available to bring added-value and actionable insights in the country and global presentations.
  5. Write clear research summaries with recommendations - following the delivery of the country presentations.
  6. Update the Barometer Toolkit bringing inspiring examples of activating brand insights.
  7. Coordinate the set up with the agency and countries participating in the Brand study (2 waves) : collection and review of country comparators, assets and review/revision of translations
  • Wave 1: 12 estimated countries
  • Wave 2: 20 estimated countries
  1. Talk to Your Audience (digital research platform):

  2. Conduct RFP process: Suppliers Capability Assessment & Selection (REOI was finalized May 2023)

  3. Design 5 customized UNICEF Research Templates
  4. Define Audiences and Panel Recruitment Criteria
  5. Platform Integration & Customization
  6. Conduct pilots & create illustrative cases
  7. Develop Training & Guidance materials

  8. the Trends report:

  9. select 10 trends across multiple sources that are relevant for UNICEF marketing & fundraising

  10. write a trends report with key implications and relevant case examples for UNICEF
  11. convert the report into training/presentation

Work Assignments Overview & Deliverables/Outputs

By 31 July 2023:

THE GLOBAL BRAND STUDY

  • Preparation, coordination and delivery of 9 high quality country reports and engaging presentations, highlighting key relevant insights and actionable recommendations for the country teams, followed by quality executive summary by country. All delivered in due time following the agreed MKU deployment plan. (5% of the total Estimated Budget)
  • Participation in at least 4 calls (with the agency and market research specialist) to ensure smooth research execution. (1 per week estimated). (.2% of the total Estimated Budget)

TALK TO YOUR AUDIENCE

  • Design 2 customized UNICEF Research Templates, Each template details study objectives, full questionnaire and report format. (5% of the total Estimated Budget)
  • Conduct pilot 1 and improve study templates if necessary based on learning experience. Create illustrative cases for the launch from pilot output.(1% of the total Estimated Budget)

By 31 August 2023:

THE GLOBAL BRAND STUDY

  • Preparation, coordination and delivery of 6 high quality country reports and engaging presentations, highlighting key relevant insights and actionable recommendations for the country teams, followed by quality executive summary by country. All delivered in due time following the agreed MKU deployment plan.(3% of the total Estimated Budget)
  • Participation in at least 4 calls (with the agency and market research specialist) to ensure smooth research execution. (1 per week estimated). (.2% of the total Estimated Budget)

TALK TO YOUR AUDIENCE

  • Design 1 customized UNICEF Research Templates, Each template details study objectives, full questionnaire and report format. (3% of the total Estimated Budget)

By 30 September 2023:

THE GLOBAL BRAND STUDY

  • Preparation, coordination and delivery of 5 high quality country reports and engaging presentations, highlighting key relevant insights and actionable recommendations for the country teams, followed by quality executive summary by country. All delivered in due time following the agreed MKU deployment plan. (3% of the total Estimated Budget)
  • Delivery of an updated brand toolkit bringing new inspiring and relevant global examples of brand insights activations. (3% of the total Estimated Budget)
  • Participation in at least 4 calls (with the agency and market research specialist) to ensure smooth research execution. (1 per week estimated). (.2% of the total Estimated Budget)

TALK TO YOUR AUDIENCE

  • Design 1 customized UNICEF Research Templates, Each template details study objectives, full questionnaire and report format.(3% of the total Estimated Budget)
  • Identify 3 Audiences common across NC's and CO's and translate each Audience Definition into Research Recruitment Criteria. (9% of the total Estimated Budget)

By 31 October 2023:

THE GLOBAL BRAND STUDY

  • Participation in at least 4 calls (with the agency and market research specialist) to ensure smooth research execution. (1 per week estimated). (.2% of the total Estimated Budget)

TALK TO YOUR AUDIENCE

  • Develop 1 comprehensive Terms of Reference. Request Multiple Suppliers to submit proposals, Evaluate and grade candidate submissions; Select a Supplier.(8% of the total Estimated Budget)
  • Design 1 customized UNICEF Research Templates, Each template details study objectives, full questionnaire and report format. (3% of the total Estimated Budget)

By 30 November 2023:

THE GLOBAL BRAND STUDY

  • To successfully coordinate and deliver country-input for the research set up to the agency in due time for 12 countries. (2% of the total Estimated Budget)
  • Participation in at least 4 calls (with the agency and market research specialist) to ensure smooth research execution. (1 per week estimated.(.2% of the total Estimated Budget)

TRENDS

  • to conduct desk research on trends coming out of 2023 and select 10 trends across multiple sources that are relevant for UNICEF marketing & fundraising. (10% of the total Estimated Budget)

By 31 December 2023

THE GLOBAL BRAND STUDY

  • Participation in at least 4 calls (with the agency and market research specialist) to ensure smooth research execution. (1 per week estimated).(.2% of the total Estimated Budget)

TALK TO YOUR AUDIENCE

  • Conduct pilot 2 and improve study templates, if necessary, based on learning experience. Create illustrative cases for the launch from pilot output.(1% of the total Estimated Budget)

By 31 January 2024:

THE GLOBAL BRAND STUDY

  • To successfully coordinate and deliver country-input for the research set up to the agency in due time for 20 countries.(1% of the total Estimated Budget)
  • Participation in at least 4 calls (with the agency and market research specialist) to ensure smooth research execution. (1 per week estimated. (.2% of the total Estimated Budget)

TRENDS

  • Write a 40 page trend report highlighting the year 2023 in review, key PESTEL analysis, 10 trends with illustrative cases of application and 3-4 special chapters.(13% of the total Estimated Budget)

By 29 February 2024:

TRENDS

  • Convert report into training/presentation completed.(8% of the total Estimated Budget)

THE GLOBAL BRAND STUDY

  • Participation in at least 4 calls (with the agency and market research specialist) to ensure smooth research execution. (1 per week estimated). (.2% of the total Estimated Budget)

By 31 March 2024:

THE GLOBAL BRAND STUDY

  • Preparation, coordination and delivery of 6 high quality country reports and engaging presentations, highlighting key relevant insights and actionable recommendations for the country teams, followed by quality executive summary by country. All delivered in due time following the agreed MKU deployment plan.(3% of the total Estimated Budget)
  • Participation in at least 4 calls (with the agency and market research specialist) to ensure smooth research execution. (1 per week estimated). (.2% of the total Estimated Budget)

TALK TO YOUR AUDIENCE

  • Work with platform provider to integrate UNICEF's study templates and audiences onto the platform - with customized look and feel. (5% of the total Estimated Budget)
  • Write an appealing launch communication with simple how to 'get started' instructions.(6% of the total Estimated Budget)

    By 30 April 2024:

THE GLOBAL BRAND STUDY

  • Preparation, coordination and delivery of 6 high quality country reports and engaging presentations, highlighting key relevant insights and actionable recommendations for the country teams, followed by quality executive summary by country. All delivered in due time following the agreed MKU deployment plan. (3% of the total Estimated Budget)
  • Participation in at least 4 calls (with the agency and market research specialist) to ensure smooth research execution. (1 per week estimated). (.2% of the total Estimated Budget)

Supervisor: Market Research Manager.

To qualify as an advocate for every child you will have…

Education:

  • Advanced university degree (Master's degree or higher) in Marketing, Market Research, Business or any other related fields is required. Alternatively, a first level university degree (Bachelor's degree or higher) with additional 2 years of experience in relevant fields may be accepted in lieu of an advanced university degree.

Experience:

  • Minimum of 5 years of progressively responsible professional work experience in Market Research areas, brand research, qualitative research and innovative digital research methodologies, some at the international level, is required.
  • Previous experience in research/branding/communication in the private sector is a strong asset.
  • Prior experience in market research for a non-profit organization / UN organizations is desirable.
  • Solid experience in Excel/data analysis, creation and delivery of engaging presentations is an asset.
  • Experience working in an international environment is a plus.
  • Basic online video production skills would be an asset.

Language:

  • Fluency in English is required. Knowledge of another official UN language (Arabic, Chinese, French, Russian or Spanish) is an asset.

For every Child, you demonstrate…

UNICEF's values of Care, Respect, Integrity, Trust, Accountability, and Sustainability (CRITAS).

To view our competency framework, please visit here.

Remarks:

Please indicate your all-inclusive (lump sum) fees against the deliverables listed above, including all associated administrative and travel costs (if applicable), in the cover letter. The office selects the individual based on best value for money.

Payment of professional fees will be based on submission of agreed deliverables. UNICEF reserves the right to withhold payment in case the deliverables submitted are not up to the required standard or in case of delays in submitting the deliverables on the part of the consultant.

Only shortlisted candidates will be contacted and advance to the next stage of the selection process.

Individuals engaged under a consultancy or individual contract will not be considered “staff members” under the Staff Regulations and Rules of the United Nations and UNICEF’s policies and procedures, and will not be entitled to benefits provided therein (such as leave entitlements and medical insurance coverage). Their conditions of service will be governed by their contract and the General Conditions of Contracts for the Services of Consultants and Individual Contractors. Consultants and individual contractors are responsible for determining their tax liabilities and for the payment of any taxes and/or duties, in accordance with local or other applicable laws.

The selected candidate is solely responsible to ensure that the visa (applicable) and health insurance required to perform the duties of the contract are valid for the entire period of the contract. Selected candidates are subject to confirmation of fully-vaccinated status against SARS-CoV-2 (Covid-19) with a World Health Organization (WHO)-endorsed vaccine, which must be met prior to taking up the assignment. It does not apply to consultants who will work remotely and are not expected to work on or visit UNICEF premises, programme delivery locations or directly interact with communities UNICEF works with, nor to travel to perform functions for UNICEF for the duration of their consultancy contracts.

UNICEF is here to serve the world’s most disadvantaged children and our global workforce must reflect the diversity of those children. The UNICEF family is committed to include everyone, irrespective of their race/ethnicity, age, disability, gender identity, sexual orientation, religion, nationality, socio-economic background, or any other personal characteristic.

UNICEF offers reasonable accommodation for consultants/individual contractors with disabilities. This may include, for example, accessible software, travel assistance for missions or personal attendants. We encourage you to disclose your disability during your application in case you need reasonable accommodation during the selection process and afterwards in your assignment.

UNICEF has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UNICEF, including sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination. UNICEF also adheres to strict child safeguarding principles. All selected candidates will be expected to adhere to these standards and principles and will therefore undergo rigorous reference and background checks. Background checks will include the verification of academic credential(s) and employment history. Selected candidates may be required to provide additional information to conduct a background check.

Added 10 months ago - Updated 9 months ago - Source: unicef.org