Consultancy (7 months): Partnerships Creative Traffic Manager, Individual Giving Team, Division of Private Fundraising and Partnerships (PFP)

Contract

This is a Consultancy contract. More about Consultancy contracts.

UNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. To save their lives. To defend their rights. To help them fulfill their potential.

Across 190 countries and territories, we work for every child, everywhere, every day, to build a better world for everyone.

And we never give up.

For every child, hope

The Division of Private Fundraising and Partnerships (PFP) aims to achieve results for children by maximizing UNICEF's private fundraising and advocacy around the world. To carry out this mission, PFP coordinates fundraising activities and private sector partnerships with offices in over 50 countries. Individual Giving is one of UNICEF’s most critical sources of revenue and the PFP Individual Giving team, which this role would be supporting, focuses on supporting countries to grow their individual giving revenue.

UNICEF UK office has recently launched a number of mailpack subscription products, co-developed with some of the world’s largest global children’s brand partners. Most significantly Paddington’s Postcards developed in partnership with the iconic and globally renowned Paddington Bear (www.unicef.org.uk/paddingtons-postcards)) as well as the global pre-school brand the PJ Masks (www.unicef.org.uk/pj-masks-bedtime-heroes)..) After seeing pivotal success in a small number of markets the PFP Individual Giving team are looking to launch the existing products and new products in multiple countries. Building on the success of this new type of product and diversifying our Individual Giving programs across the world. This role is part of the team working with the UNCIEF UK office to help to make this happen.

How can you make a difference?

Supporting the expansion and running of mailpack subscription products in multiple countries through management of ongoing needs for partner branded creative from offices running these products. This will mean leading global management of product (print mailpacks) and marketing (digital, TV, print etc.) creative assets, maximizing the impact of creative and the value for UNICEF. Key to this will be coordinating and traffic managing offices’ creative needs in order to streamline creative asks to our partners. Also working directly with our corporate partners to take agreed assets, created by the market offices, through partner approval processes.

MAIN TASKS:

Creative Traffic Management

• Work with the UNICEF market offices to identify creative needs when piloting and running mailpack subscription products. This will include adaptation of assets to suit different markets, regular updates to assets as well as new assets.

• Work with UNICEF UK Corporate team and the Global Products Specialist to streamline and prioritize creative to take through partner sign off.

• Co-ordinate a calendar of creative requests and product updates across the year, e.g. copywrite updates, and put in place a clear process for markets to request asset signoff.

• Proactively identify any synergies, e.g. assets that could benefit multiple markets, in or-der to streamline creative requests made to partners.

• Support offices launching product pilots by working with them to get all necessary as-sets updated and to make any necessary cultural/market adaptations to the product.

• Where translation is necessary work with offices and partners to agree translation solutions and take translated assets through partner sign off.

Take Assets through Partner Sign off:

• Work directly with UNICEF corporate partners to take creative assets through their sign off processes.

• Relay partner feedback to UNICEF market creative teams to make appropriate changes.

• Become a specialist on partner brands so that you can advise markets on creative assets and IP guidelines.

• Manage timelines of creative approvals including partner and internal sign offs.

• Provide regular updates to the UNICEF UK Corporate Partnerships team and Global Product Specialist on progress of creative and creative asks to partners.

Creative Asset Management

• Create and manage a library of product (print mailpacks) and marketing (digital, TV, print etc.) assets across the different markets.

• Organize global licenses for assets being used by new markets.

• Liaise with the global creative team on any internal sign off.

• Ensure that creative needs, resource and timelines are considered in the partnership activities.

DELIVERABLES:

• Deliver all creative through relevant signoff and processes to schedule, budget and in ways of working that all stakeholders and partners are happy with.
• Central library of all product and marketing assets is well created and managed.
• A calendar of creative requests and product updates and process to manage these is well established.
• Maintaining strong and excellent relationships with partners, participating markets and Unicef UK team.

ESTIMATED DURATION OF THE CONTRACT AND PROPOSAL:

7 months, full time, tentatively starting on 14 June 2021.

REPORTING TO:

Marketing Manager, Individual Giving.

WORKPLACE:

Remote within the London time zone, with regular travel to London Unicef office compulsory (subject to COVID restrictions).

To qualify as an advocate for every child you will have…

• A first level university degree in Marketing, Communications, Non-profit Management, or another relevant field is required.
• A minimum of five years of relevant professional experience is required.
• Experience in supporting partnerships or account management required (desirable if this is in a creative, advertising, marketing or digital agency context).
• Experience of developing and managing approvals of marketing creative such as digital, TV, and print materials through processes with multiple stakeholders required.
• Experience managing a library of creative assets required and assets that are used across multiple markets desired.
• Strong project management capabilities required.
• Excellent relationship management and communication skills required.
• Ability to work across multiple projects and with multiple stakeholders and high vol-umes of creative traffic required.
• Ability to work under pressure with multiple moving deadlines required.
• Understanding of file format, software programmes and asset specifications desirable. • Fluency in English is required. Knowledge of another UN language is an asset.

For every Child, you demonstrate…

UNICEF's values of Care, Respect, Integrity, Trust, and Accountability (CRITA) and core competencies in Communication, Working with People and Drive for Results.

To view our competency framework, please visit here.

Click here to learn more about UNICEF’s values and competencies.

Remarks: Please indicate your ability, availability and gross daily/monthly rate (in US$) to undertake the terms of reference above (including travel and daily subsistence allowance, if applicable). Applications submitted without a daily/monthly rate will not be considered. Also, please mention the earliest date you can start.

Individuals engaged under a consultancy or individual contract will not be considered “staff members” under the Staff Regulations and Rules of the United Nations and UNICEF’s policies and procedures and will not be entitled to benefits provided therein. Their conditions of service will be governed by their contract and the General Conditions of Contracts for the Services of Consultants and Individual Contractors. Consultants and individual contractors are responsible for determining their tax liabilities and for the payment of any taxes and/or duties, in accordance with local or other applicable laws.

UNICEF is committed to diversity and inclusion within its workforce, and encourages all candidates, irrespective of gender, nationality, religious and ethnic backgrounds, including persons living with disabilities, to apply to become a part of the organization.

UNICEF has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UNICEF, including sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination. UNICEF also adheres to strict child safeguarding principles. All selected candidates will be expected to adhere to these standards and principles and will therefore undergo rigorous reference and background checks. Background checks will include the verification of academic credential(s) and employment history. Selected candidates may be required to provide additional information to conduct a background check.