Consultancy (3 months, Home-based): Imagery Research, Market Knowledge Team, Communication & Marketing Section, Division of Private Fundraising and Partnerships (PFP)

Contract

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UNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. To save their lives. To defend their rights. To help them fulfill their potential.

Across 190 countries and territories, we work for every child, everywhere, every day, to build a better world for everyone.

And we never give up.

For every child, hope

Visual imagery is a cornerstone of UNICEF’s brand, fundraising, advocacy, and communication. While digitalization and globalization have meant that people all over the world can experience UNICEF’s visual content -- including those who the content represents – it has never been harder or indeed more important to ensure that our visual identity is aligned with UNICEF’s core values.

The PFP Communication and Marketing Section provides UNICEF National Committees and fundraising country offices with guidance and technical support for their public outreach efforts, including individual donations, corporate engagement, and brand and communications. In the context of the latest movements, such as #BlackLivesMatter, UNICEF as an organization working for the rights of children, wants to be positioned as a leader at the forefront of protecting the rights of children, including their representation. How stories are told in communications is critical to the success of UNICEF’s communications, advocacy, brand, and fundraising efforts.

In this context, UNICEF wishes to use an audience and evidence-based approach:

• to better understand emerging and relevant trends in communications when it comes to challenging representational topics such as malnutrition or extreme poverty.
• to identify how UNICEF’s imagery is positioned in relation to its comparators and identify areas of opportunities for UNICEF communications to trigger support and donation while reinforcing UNICEF brand.

How can you make a difference?

This consultancy is being established to increase the team capacity to provide desk research analyses and reporting to bring a clear overview of existing learning and insights on this strategic topic and identify learning gaps for further investigation.

MAIN TASKS

In close coordination with the Global Imagery working group project leads and the market knowledge team:

• Gather, consolidate, summarize existing learning from various sources of information.
• Conduct Stakeholders/expert interviews from Content and Country teams, possibly from other organizations (capturing what they know and don’t know as well as potential hypotheses to test)
• Highlight key insights and recommendations.
• Identify learning gaps for further investigations.
• Recommend a strategic approach and next steps for the research plan.

Sources of information would include (not limited):

• Existing studies, tests in the organization (including from global team and National Committees, Country Offices team)
• Literature review; books and articles.
• Desk research (Internet)

DELIVERABLES

High quality, accurate and timely project management, reports, summaries, and insights for all studies.

1. Library of existing studies, tests, relevant articles be well established by the consultant.

2. Summary of stakeholders/experts interviews.

3. Comprehensive summary of existing learning and key insights with research gaps identified and clear strategic recommendation on next steps for the research plan.

ESTIMATED DURATION OF THE CONTRACT AND PROPOSAL

3 months, full-time, tentatively starting 21 June 2021

REPORTING TO

Report to Chief Market Knowledge Team; Provide regular updates to the Global Imagery Working Group Project Leads.

WORKPLACE

The consultant will be home based and must be able to work according to normal CET business hours.

To qualify as an advocate for every child you will have…

Education:

• An advanced university degree in the fields of communication, marketing, market research, and related fields is required. Related work experience may be accepted in lieu of an advanced university degree.

Experience:

• Minimum 5 years of experience in communication, marketing, market research is required.
• Experience working with non-profit sector or working for NGOs or international organizations a strong asset.
• Experience (or knowledge) in qualitative research, cultural insights or semiotics an asset.
• Experience (or knowledge) in the field of anthropology, postcolonialism, or media studies theory an asset.
• Experience in the private sector is a plus.

Language:

• Fluency in English is required. Excellent writing and oral communication/presentation skills required.

Others:

• Ability to analyze and summarize a large amount of data/reports/insights from various sources.
• Strong analytical, critical thinking and communication skills.

For every Child, you demonstrate…

UNICEF's values of Care, Respect, Integrity, Trust, and Accountability (CRITA) and core competencies in Communication, Working with People and Drive for Results.

To view our competency framework, please visit here.

Click here to learn more about UNICEF’s values and competencies.

Remarks: Please indicate your ability, availability and gross daily/monthly rate (in US$) to undertake the terms of reference above (including travel and daily subsistence allowance, if applicable). Applications submitted without a daily/monthly rate will not be considered. Also, please mention the earliest date you can start.

Individuals engaged under a consultancy or individual contract will not be considered “staff members” under the Staff Regulations and Rules of the United Nations and UNICEF’s policies and procedures and will not be entitled to benefits provided therein. Their conditions of service will be governed by their contract and the General Conditions of Contracts for the Services of Consultants and Individual Contractors. Consultants and individual contractors are responsible for determining their tax liabilities and for the payment of any taxes and/or duties, in accordance with local or other applicable laws.

UNICEF is committed to diversity and inclusion within its workforce, and encourages all candidates, irrespective of gender, nationality, religious and ethnic backgrounds, including persons living with disabilities, to apply to become a part of the organization.

UNICEF has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UNICEF, including sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination. UNICEF also adheres to strict child safeguarding principles. All selected candidates will be expected to adhere to these standards and principles and will therefore undergo rigorous reference and background checks. Background checks will include the verification of academic credential(s) and employment history. Selected candidates may be required to provide additional information to conduct a background check.