Acquisition Marketing Manager

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IRC - The International Rescue Committee

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Job Description

Qualifications

PERSON SPECIFICATION

Experience and Knowledge:

Essential

- Substantial experience of direct marketing and individual giving, with a proven track record of successfully planning and delivering a multi-channel, multi-product programme with corresponding KPIs and reporting frameworks

- Detailed understanding of the digital fundraising environment and management platforms such as Facebook, Google and YouTube, advertising tactics and conversion rate optimisation.

- Experience modelling 5-10 year revenue forecasts for one-off and recurring revenue business models

- Experience of managing an annual budgeting and quarterly reforecasting process

- Comprehensive understanding of audience segmentation, analytical modelling such as LTV and use of insights to drive strategy and performance

- Experience of working in a fast-paced, high-performing and multi-discipline team, and of managing staff and developing talent

- Experience and understanding of creative process and relationship with brand identity through different channels and audiences

- Knowledge and understanding of fundraising legal frameworks, including GDPR and best practice

Desirable

- Experience of taking new products and propositions to market. Experience working under an established product development or innovation framework would be a strong advantage

- Experience working in an emergency-led organisation, and knowledge of the Disasters Emergency Committee would be an advantage

- Experience working for a centralised, international organisation would be a strong advantage

Skills and Qualifications:

Essential

- Driven and proactive with a solutions-based attitude and the ability to motivate a team

- Strong interpersonal skills, with the ability to manage, influence and negotiate with stakeholders at all levels

- Commercial mindset, with the ability to set short and long-term strategic objectives and financial targets

- Entrepreneurial mindset, with a constant focus on innovation in order to develop the UK acquisition programme

- Numerate with excellent data analysis and interpretation skills

- Excellent verbal and written English and the ability to develop impactful fundraising copy, as well as high quality business writing for proposals and reports

- Excellent organizational skills, especially the ability to manage and prioritize a complex, varied and substantial workload

The application deadline is 17th June 2022.

IRC UK strives to be an equal opportunities employer. IRC UK is committed to equality of opportunity and to non-discrimination for all job applicants and employees, and we seek to ensure we achieve diversity in our workforce regardless of gender, race, religious beliefs, nationality, ethnic/national origin, sexual orientation, age, marital status or disability.

IRC UK welcomes applications from all candidates, including underrepresented groups and refugees who have the right to work in the UK.

IRC UK will ensure that individuals with disabilities are provided reasonable adjustments to participate in the job application and/or interview process, and for essential job functions if appointed to a role. Please contact us if you may need such adjustments.

If you have any questions or need assistance with the online recruitment process, please contact the IRC UK HR team at applications@rescue-uk.org

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Added 1 year ago - Updated 11 months ago - Source: rescue.org